Next Hub Primary Function: Gemengdegebruik-kompleks by Ahmed Habib is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silwer in Argitektuur-, Gebou- en Struktuurontwerp Competition Category.
SilwerArgitektuur· 2021
Next Hub Primary Function: Gemengdegebruik-kompleks
by Ahmed Habib
Client: Lines
A' Design Award in Silwer Winner in Argitektuur Category
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- Verified Award Winner
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The Design
About Next Hub Primary Function: Gemengdegebruik-kompleks
Book Text: Next Hub is 'n gemengdegebruik-kompleks in Jeddah, Saoedi-Arabië, wat gasvryheid, administrasie, vermaak, kleinhandel, kos en drank, en ontspanningsones kombineer. Die samestelling verken die verhouding tussen soliditeit en leemte. Gebouvolumes omsluit 'n sentrale oop plein, wat tradisionele markte in herinnering roep en 'n stedelike ervaring met sosiale interaksie skep. Interne binnehowe bring natuurlike ventilasie en daglig na die hotel- en administrasiegeboue. Afwerkings sluit gepolyste travertynklip, swart staal en dubbelglas in.
The Recognition
About the A' Design Award in Silwer
Next Hub Primary Function: Gemengdegebruik-kompleks is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Next Hub Primary Function: Gemengdegebruik-kompleks 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Next Hub Primary Function: Gemengdegebruik-kompleks is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Next Hub is an architecture and landscape integrated mixed use design that blends in different facilities including hospitality, admin, entertainment, retail, f&b and recreational zones.The conceptual idea was to explore the architecture relation between solid and void, through a dynamic composition of masses and courts that creates a dialogue between internal and external spaces, to enjoy natural daylight and landscape views all throughout the year.
- Dimensions & Packaging
- -Plot Area: 23000 sqm
-Max Foot print ratio : 0.6
-Max FAR: 1.2
-Height Regulation from Street Level: G, M & 5 floors
-Set Backs Regulations: 12 m from all sides
-Floors: Basement, Ground, Mezzanine & 5 floors
-No commercial openings are allowed directly on the main street.
Areas:
-Hotel: 12,300 sum , 108 rooms
-Admin Buildings: 9,500
-F&B Shops: 5,400
-Kids Entertainment: 2,000
-Outdoor Plaza:7,200
-Parking: 23,000 - Tags
- Architecture, Commercial, Hotel, Design, Hospitality, Modern, Industrial, Administration, Entertainment, Recreational, Plaza, Food & Beverage, Social, Mixed use, Triangle, Landscape, Saudi, Jeddah
- Production Technology
- -Main Structure: Concrete & Steel
-Main Architectural Finishes: Honed Silver Travertine Stone, Black Steel, Desaturated Brown Stucco, Double Glazed Glass - Design Challenge
- Creating a destination that offers a quality social experience and redefine the image of a mixed use complex in Jeddah, while respecting the climate requirements and cultural needs dictated by Arab traditions, were the main design challenges.
- Research
- TYPE-OBJECTIVES-METHODOLOGY
1-Data Collection research-Client needs analysis-Client meetings
2-Cultural research-Project Zoning & cultural needs-Social Questionnaire
3-Arch. Design Direction research-General mood board, Massing & Materials-Web based research
4-Arch. Technical research-Identify Construction methodology-Subject Matter Experts & Web based Research
5-Environmental research-Natural Ventilation & Sun light-Web based research
6-Landscape research-Hardscape & Softscape design direction-Web based Research
7-Presentation direction research-Matching Graphics to Architecture concept-Web based Research - Inspiration
- Inspired from old traditional markets "Wikala", the project masses were arranged in a way to enclose the main central plaza, creating internal views and urban-like experience with social interaction. The project sky-line was designed in a dynamic way with different heights, inspired from natural mountains and skylines of Saudi topography. Inspired by Arabic traditional architecture, the hotel and admin buildings were designed with internal courts to bring in natural ventilation and sunlight.
- Project Duration
- Duration: The project design Process started in July 2020 and finished in October 2020
Location: Jeddah, KSA - Operation Flow
- Entrances:
- Plaza: Open Entrance from Main Street
- Hotel: Private Entrance from Side street
- Adminstration: Private Entrance from Main Street
- Entertainment: Private Entrance from Plaza
- Services: Direct Access from back side
- Parking: Direct Access ramps from Main Street
Floors Functions:
The Ground Floor comprise: Main entrances , restaurants, shop and the central plaza; the first floor comprise: restaurant, gym, spa and terrace of the hotel, cinema, kids area and terrace with kiosk and restaurant; the typical floor comprise: hotel bedrooms, offices and kids area. - Team Members
- Design Director: Ahmed Habib
Design Architect: Sveva Salimbene
Design Architect: Ehab Hassan
3D Visualization: Oleksandr Bakhmatskyi
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