Timing Sauce Handelsmerkontwikkeling by Wai Ching Chan

Timing Sauce Handelsmerkontwikkeling by Wai Ching Chan is a highly esteemed winner of the very prestigious 2022 A' Design Award in Yster in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

YsterGrafika· 2022

Timing Sauce Handelsmerkontwikkeling

by Wai Ching Chan

Client: Timing Sauce

A' Design Award in Yster Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #118426

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Timing Sauce Handelsmerkontwikkeling

Timing Sauce is 'n handelsmerkprojek wat geskep is vir 'n sousvervaardiger. Die werk dek 'n nuwe handelsmerknaam, 'n logo, verpakking en verkoopsmateriaal. Die vorige naam het na pasta verwys, wat nie ooreengestem het met die produkte wat verkoop is nie, en daarom is 'n nuwe naam gekies. Die logo maak gebruik van abstrakte vorms wat 'n sous en 'n glimlaggende gesig suggereer. Kleurnavorsing het die palet gerig, en verskeie kleurkombinasies is getoets om vreugde en eetlus oor te dra. Die etikette word gedruk op waterdigte, blink PVC en word in drie groottes vervaardig vir bottels van 120, 150 en 180 milliliter.

The Recognition

About the A' Design Award in Yster

Timing Sauce Handelsmerkontwikkeling is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Timing Sauce Handelsmerkontwikkeling 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Timing Sauce Handelsmerkontwikkeling word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.

The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique.
Dimensions & Packaging: Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm
Tags: Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
Production Technology: Label Material: PVC gloss label waterproof
Design Challenge: In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
Research: They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
Inspiration: In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
Project Duration: Hong Kong