Lays Signature Opduik-handelsmerkervaring by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award in Goud in Geleentheid en Gebeurtenis Ontwerp Competition Category.
GoudGeleentheid· 2021
Lays Signature Opduik-handelsmerkervaring
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award in Goud Winner in Geleentheid Category
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- Verified Award Winner
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The Design
About Lays Signature Opduik-handelsmerkervaring
Lays Signature is 'n opduik-handelsmerkervaring wat rondom aartappelskyfies geskep is. Die ervaring word aangebied by tydelike lokale binne eksklusiewe kleinhandelaars, waar 'n mengkuns-skyfiekroeg as 'n klein verhoog dien. Besoekers kyk na 'n lewendige vertoning waarin unieke geure voor hulle met die hand vervaardig word. Die teatrale en multi-sensoriese formaat herverbeel hoe skyfies bedien, geproe en gedeel word. Die doel is om jonger klante te bereik wat waarde heg aan egte ervarings en sosiale deel. Die eerste aanbieding is by die afdelingswinkel Lane Crawford aangebied.
The Recognition
About the A' Design Award in Goud
Lays Signature Opduik-handelsmerkervaring is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Lays Signature Opduik-handelsmerkervaring 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Lays Signature Opduik-handelsmerkervaring wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
- Inspiration
- Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
- Team Members
- PepsiCo Design & Innovation
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