Save Calendar Primêre Funksie: Kalender-illustrasie by Mengjia Li

Save Calendar Primêre Funksie: Kalender-illustrasie by Mengjia Li is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silwer in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

SilwerGrafika· 2021

Save Calendar Primêre Funksie: Kalender-illustrasie

by Mengjia Li

Client: Northeastern University

A' Design Award in Silwer Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #119152

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Colors

The Design

About Save Calendar Primêre Funksie: Kalender-illustrasie

Save Calendar is 'n reeks illustrasies wat vir 'n kalender geskep is met die tema van kosbesparing. Die illustrasies toon 'n plaasveld deur die vier seisoene van lente, somer, herfs en winter. Kleure verander met elke seisoen, sodat die vier tydperke maklik uitmekaar gehou kan word. 'n Simmetriese samestelling in 'n Chinese styl gee die beelde 'n moderne voorkoms. Maand- en seisoeninligting word bo-aan elke vel geplaas. Die tekeninge is met rekenaarsagteware gemaak en teen 800 by 800 millimeter gedruk. Die reeks wys die harde werk van boere en herinner mense daaraan om kos te waardeer.

The Recognition

About the A' Design Award in Silwer

Save Calendar Primêre Funksie: Kalender-illustrasie is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Save Calendar Primêre Funksie: Kalender-illustrasie 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Save Calendar Primêre Funksie: Kalender-illustrasie is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By showing the changes of the four seasons in the field, combining the field scenery with the calendar modeling, exploring the Chinese fashion and charm, thus creating illustration design works with modern design flavor and national characteristics.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags: Economy, field, seasons change, illustration design, Chinese style
Production Technology: Draw a series of illustrations and expressions by computer software. It is produced by high-level printing and manufacturing technology to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in accurately grasping the characteristics of the four seasons in the field, combining the scenery of the four seasons with the color change, and accurately distinguishing the four seasons by color, so as to shape the modern aesthetic feeling.
Research: Starting from the four seasons of the field, it is depicted by the expression technique of national tide style. Taking the changes of the fields in spring, summer, autumn and winter as the breakthrough point, the gifts of the fields to people are reflected through the pictures. The month and season information is added at the top of the screen to further highlight the theme of frugal calendar and remind people to cherish food.
Inspiration: It is the traditional virtue of the Chinese nation to practise economy and oppose waste. However, with the development of the era of consumer economy, waste phenomena emerge one after another. Starting from saving food, this set of works reflects the hard work of farmers by showing the four seasons of the field, so as to awaken people's gratitude for food.
Project Duration: In Shenyang, a major agricultural product producing province, in 2020 .
Operation Flow: This design takes the changes of the four seasons of the field as the breakthrough point to create a series of illustrations. The symmetrical composition with strong Chinese flavor enhances the visual impact of the picture and attracts people's aesthetic interest with high aesthetic effect.
Team Members: Art Director: Huo Kai, designer: Li Mengjia
Image Credits: Image #1 : Li Mengjia, 2020
Image #2 : Li Mengjia, 2020
Image #3 : Li Mengjia, 2020
Image #4 : Li Mengjia, 2020
Image #5 : Li Mengjia, 2020