Beat Coffee Handelsmerkidentiteitsontwerp by Paul Meeuwsen is a highly esteemed winner of the very prestigious 2021 A' Design Award in Brons in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.
BronsGrafika· 2021
Beat Coffee Handelsmerkidentiteitsontwerp
Client: Beat Coffee
A' Design Award in Brons Winner in Grafika Category
Verified Award Winner
Verify Award Status for #119537The Design
About Beat Coffee Handelsmerkidentiteitsontwerp
Beat Coffee is 'n handelsmerkidentiteit- en verpakkingsontwerp vir 'n koffiemaatskappy. Die herontwerp het begin met marknavorsing, mededinger-oorsig en kliëntterugvoer, wat die handelsmerkstrategie en -posisionering gevorm het. Die posisionering word uitgedruk deur die frase Serious Fun Coffee, wat die toon van stem bepaal en pret, musiek en koffie met mekaar verbind. Die stem van die maatskappy-eienaar word gebruik om die handelsmerk tot lewe te bring. Dieselfde idee word deurgevoer na die gedrukte koffiesak, wat deur middel van vermeerderde realiteit geanimeer word. Die doel is 'n duidelike, kliëntgerigte en speelse handelsmerk.
The Recognition
About the A' Design Award in Brons
Beat Coffee Handelsmerkidentiteitsontwerp is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Beat Coffee Handelsmerkidentiteitsontwerp 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Beat Coffee Handelsmerkidentiteitsontwerp bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
- Dimensions & Packaging
- Coffee bag printed,
- Tags
- brand, print, animation, audio design, social media
- Production Technology
- Augmented Reality
- Design Challenge
- To create a customer focused fun brand clarity that was also in line with the principals that the company held.
- Research
- A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
- Inspiration
- The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
- Project Duration
- 3-6 months
- Operation Flow
- We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
- Team Members
- Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
