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2020 Widc Sleutelvisuele Beeld by Xin Tong

2020 Widc Sleutelvisuele Beeld by Xin Tong is a highly esteemed winner of the very prestigious 2021 A' Design Award in Brons in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.


BronsGrafika· 2021

2020 Widc Sleutelvisuele Beeld

by Xin Tong

Client: Yantai Sino-German Industrial Design Center Ltd.

A' Design Award in Brons Winner in Grafika Category

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The Design

About 2020 Widc Sleutelvisuele Beeld

2020 WIDC is die sleutelvisuele beeld wat geskep is vir die Wêreld Industriële Ontwerpkonferensie 2020. Die ontwerp kombineer drie letter I-vorms wat geneem is van die voorletters van die konferensietema: idee, intelligensie en industriële internet. Die drie primêre kleure, rooi, groen en blou, word as die hoofkleure gebruik. Talle klein I-vorms smelt saam en vloei soos 'n stroom deeltjies in die verte weg. Die komposisie strek na buite vanaf die sentrale WIDC-merk om beweging na die toekoms voor te stel. Die sleutelvisuele beeld meet 20 meter in breedte en 8 meter in hoogte.

The Recognition

About the A' Design Award in Brons

2020 Widc Sleutelvisuele Beeld is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat 2020 Widc Sleutelvisuele Beeld 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. 2020 Widc Sleutelvisuele Beeld bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The key visual is a dynamic combination of the initials of the WIDC 2020 theme, which are "idea, intelligence and industrial Internet". It extends openly and runs towards the future around the core of WIDC, representing the fusion of international vison and local wisdom. The work uses the three primary colors (red, green and blue) as its main colors, and the three "I" as the element. Numerous "I" generated by the fusion of primary colors forms a stream of particles flowing to the distance. It implies that under the influence of the fusion of "idea, intelligence, and industrial Internet", the world industrial design innovation chain will break up and regroup, and run towards the future.
Dimensions & Packaging
Width 20m × Height 8m
Tags
idea, intelligence,industrial Internet, design, future, development
Production Technology
Design is a universal language in the world, meaning open, inclusive, infinite and full of unknown charm. Focusing on "idea, intelligence and industrial Internet", WIDC 2020 has attracted design associations, enterprises, institutions, colleges, etc. from more than 40 countries and regions around the world, and has achieved fruitful results. More than 1000 new technologies and designs from hundreds of enterprises and institutions participated in the exhibition. It has covered 14 fields including high-end equipment, aerospace and intelligent robots, gathering over 1000 participants.
Design Challenge
The challenge is how to show the development and importance of design.
Research
The design concept of WIDC 2020 is inclusive, sustainable and win-win. The Conference has explored the unlimited possibility created by the fusion of design and intelligence (such as intelligent products, intelligent services, intelligent city and intelligent platform). Design makes the industry more dynamic and changes the world for the better!
Inspiration
2020 World Industrial Design Conference implies to promote the fusion of human wisdom (represented by design), artificial intelligence (cored with computing) and intelligent manufacturing (interconnection as ecology) to design the future.
The key visual is a dynamic combination of the initials of the WIDC 2020 theme, which are "idea, intelligence and industrial Internet".
Project Duration
The project started in February 2020 and finished in November 2020 in Yantai, and was exhibited in Yantai on 25th November 2020.
Operation Flow
Focusing on "idea, intelligence and industrial Internet", WIDC 2020 has attracted design associations, enterprises, institutions, colleges, etc. from more than 40 countries and regions around the world, and has achieved fruitful results. More than 1000 new technologies and designs from hundreds of enterprises and institutions participated in the exhibition. It has covered 14 fields including high-end equipment, aerospace and intelligent robots, gathering over 1000 participants.
Team Members
Chief Designer: Xin Tong
Design Director: Xin Li,Suo Ren
Designer: Lu Qiao, Zilin Liu, Weiwei Mu
Image Credits
photographer Xin Li, WIDC,2020
video Boran Xiao, WIDC,2020

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