Silwer Grafika · 2021
Cuishan Intelligent Kitchen Primêre Funksie: Restaurant Visuele Identiteit
by Yu Pan
- A' Design Award in Silwer 2021 in Grafika
- CLIENT: MET Creative Brand
- Estimated Number of Design Views: 31,355
- Verification code B7FD34EB6A · Verify this award
Colors
About Cuishan Intelligent Kitchen Primêre Funksie: Restaurant Visuele Identiteit
Cuishan Intelligent Kitchen is 'n visuele identiteit wat vir 'n eetplek in Wuxi, China, geskep is. Die identiteit verenig plaaslike voedselkultuur, stadsgeskiedenis en internettemas binne een handelsmerkstelsel. Die logo word gerangskik en herhaal om 'n handelsmerkpatroon met sterk herkenbaarheid te vorm. Ginkgo-, swael- en wolkmotiewe word as kernelemente gebruik. Die ginkgo verwys na die langbestaande Chinese kultuur, die swael na die streek suid van die Jangtse-rivier, en die wolk na die natuur. Die projek beslaan 1770 vierkante meter en is in 2019 voltooi.
About the A' Design Award in Silwer
Cuishan Intelligent Kitchen Primêre Funksie: Restaurant Visuele Identiteit is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Cuishan Intelligent Kitchen Primêre Funksie: Restaurant Visuele Identiteit 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Cuishan Intelligent Kitchen Primêre Funksie: Restaurant Visuele Identiteit is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.
Press Kit
- Unique Properties
- This case breaks the pure food snack collection, the pure culture history museum and the pure technology time exhibition. Break the boundary of the three parties and reunite them. Food, culture and Internet, to create a new mode of experience mode all-round online and offline.
- Dimensions & Packaging
- The project covers a total of 1770 square meters.
- Tags
- Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Ginkgo, Cloud, Swallow
- Production Technology
- "Ginkgo" represents the long-standing culture of the Chinese nation and is the inheritance of the brand culture of Cui Shan Group. "Swallow" is unique in the south of the Yangtze River and a symbol of good times. "Cloud" is a symbol of nature and a portrayal of the realm of life.
- Design Challenge
- This case breaks the boundary between the snack collection of pure food, the History Museum of pure culture and the era exhibition of pure technology, and reconnects the three together.
- Research
- As the gathering place of Wuxi culture, Cui Shan Intelligent Kitchen will let more people understand the cultural core and spirit of Wuxi through the spread and coverage of the Internet, so as to promote the development of the city.
- Inspiration
- This case aims to inherit Wuxi culture and integrate the concept of Internet plus into design, so as to achieve the coexistence of inheritance and innovation. As a new food culture landmark in Wuxi, the strong identification and cultural sense are the first elements.
- Project Duration
- The project started in April 2019 in Wuxi and finished in October 2019 in Wuxi.
- Operation Flow
- In order to create a real Wuxi food business card, we need to fully reflect the local culture and special snacks, so that it can represent the cultural connotation of the city.
- Patents
- Copyrights belong to Zhang Pushui, 2019.
- Image Credits
- Image #1: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #2: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #3: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #4: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #5: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
