Ben Su Restaurantmerkidentiteit deur Chao Feng

Die ontwerp Ben Su Restaurantmerkidentiteit deur Chao Feng is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2021

Ben Su Restaurantmerkidentiteit

deur Chao Feng

Kliënt: MET Creative Brand

Wenner van die A' Design Award in Brons in die Grafika-kategorie

8,377

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #120278

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Ben Su Restaurantmerkidentiteit

Ben Su is 'n handelsmerkidentiteit geskep vir 'n suurkoolvis-restaurant. Die identiteit is gebou op die kernproduk-eienskap van immateriële kulturele erfenis-suurkool, wat met die hand gemaak en vir 280 dae sonder preserveermiddels ingelê word. Die hoofplakkaat bied hierdie produkvoordele in 'n direkte visuele vorm aan, met gebruik van sagte kurwes en sterk kleurkontras vir hoë herkenbaarheid. Die restaurant beslaan 260 vierkante meter en sluit 'n suurkool-uitstalarea by die ingang in. Tonele en rekwisiete verbind die visuele identiteit met die binneruimte.

Die Erkenning

Oor die A' Design Award in Brons

Ben Su Restaurantmerkidentiteit is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Ben Su Restaurantmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Ben Su Restaurantmerkidentiteit bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: In the part of brand differentiation positioning, the designers extracted the core advantages of "intangible cultural heritage sauerkraut", which was rich in 1 billion probiotics, handmade pickled for 280 days, without adding any preservatives and other issues that consumers are very concerned about. Through the main poster image, the brand advantages are conveyed to consumers, giving the evidence chain of product advantages.
Afmetings & Verpakking: The project covers a total of 260 square meters.
Etikette: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Sauerkraut Fish
Produksietegnologie: Through the construction of scenes and props, the whole restaurant integrates the artistic sense and commercial functions into the space of Bensu. A sauerkraut display area is set up at the entrance, and through an artistic presentation, the brand's greatest features are fully presented to consumers before entering the restaurant.
Ontwerpuitdaging: How to combine and express the historical sense with modern design language is an important challenge for designers in this project. In the brand image exploration stage, they tried to refine the regional cultural characteristics behind the product.
Navorsing: Bensu Sauerkraut Fish is a brand of sauerkraut fish with strong product resource advantages and unique taste. The designers have combed the brand's success genes for more than ten years, and extracted the most competitive core differentiation of the brand: "Centennial intangible cultural heritage sauerkraut". Based on this advantage, they put forward the core product slogan: "Centennial intangible cultural heritage sauerkraut, originated in 1902".
Inspirasie: The designers want to build Bensu into a brand that is more eye-catching, recognizable, and able to differentiate itself from other sauerkraut fish brands. They put forward the differentiated positioning of the brand, starting from the product taste characteristics of sauerkraut fish, hoping that consumers will have a clear memory and taste stimulation when they see the brand image.
Projekduur: The project started in December 2019 in Taicang and finished in March 2020 in Taicang.
Bedryfsvloei: Due to the old brand image, the overall development of the enterprise is weak and can not win the love and recognition of young consumers. Therefore, in order to seek differentiation and maintain brand vitality, Bensu has carried out a systematic brand upgrade to meet the current industry and market trend, hoping to occupy the market and consumer cognition through the brand when the categories tend to be similar.
Patente: Copyrights belong to Pushui Zhang, 2020.
Spanlede: Chao Feng
Youjia Gu
Yuchen Wang
Yuerong Liao
Yun Liu
Beeldkrediete: Image #1: Photographer Pushui Zhang, Ben Su, 2020.
Image #2: Photographer Pushui Zhang, Ben Su, 2020.
Image #3: Photographer Pushui Zhang, Ben Su, 2020.
Image #4: Photographer Pushui Zhang, Ben Su, 2020.
Image #5: Photographer Pushui Zhang, Ben Su, 2020.