Soda Grocery Voedselverpakking by Lan Shenfan and Xu Jingwen is a highly esteemed winner of the very prestigious 2021 A' Design Award in Yster in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.
YsterGrafika· 2021
Soda Grocery Voedselverpakking
Client: Macau University of Science and Technology
A' Design Award in Yster Winner in Grafika Category
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The Design
About Soda Grocery Voedselverpakking
Soda Grocery is 'n verpakkingsontwerp vir aandenking-kos wat aan besoekers in Macau verkoop word. Die ontwerptaal is geïnspireer deur voetsoeker-verpakking wat gedurende die twintigste eeu in Macau vervaardig is. Beelde van vier vroue, geneem uit die historiese verpakking, is herteken as hedendaagse illustrasies en gedruk in helder kleure. Vier voedselverpakkings dra die illustrasies, en elke boks meet 185 by 145 by 55 millimeter. Die gedrukte verpakkingspapier en binne-etikette is afgewerk met reliëfdruk, ultravioletbedekking, bronsafwerking en stansuitsny. Die ontwerp behou streekskarakter terwyl dit aan moderne smaak voldoen.
The Recognition
About the A' Design Award in Yster
Soda Grocery Voedselverpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Soda Grocery Voedselverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Soda Grocery Voedselverpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Update to the local graphic packaging design language during the history
- Dimensions & Packaging
- Width 185mm x Depth 145mm x Height 55mm
- Tags
- package, brand, inheritance, graphic, illustration
- Production Technology
- Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
- Design Challenge
- Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
- Research
- Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
- Inspiration
- The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
- Project Duration
- The project started in Macau in March 2020 and will be completed in Macau in June 2020.
- Operation Flow
- In order to facilitate the use of mass consumers, the most common packaging method is adopted
- Team Members
- Shenfan Lan
JingWen Xu - Image Credits
- Shenfan Lan/JingWen Xu
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