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Fck 2020 Kalender deur Lateral Creative Hub

Die ontwerp Fck 2020 Kalender deur Lateral Creative Hub is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Goud in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.


GoudGrafika· 2021

Fck 2020 Kalender

deur Lateral Creative Hub

Kliënt: Lateral Creative Hub

Wenner van die A' Design Award in Goud in die Grafika-kategorie

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Die Ontwerp

Oor Fck 2020 Kalender

Fck 2020 is 'n tafelkalender vir die jaar 2021. Die kalender is vervaardig as 'n leporello, 'n lang vel wat in twaalf panele gevou is. Dit kan plat gehou en soos 'n boek deurgeblaai word, of op 'n lessenaar geplaas word in die vorm van 'n sirkel of ander vorms. Elke maand dra 'n kort wens vir die nuwe jaar, vertel deur veelkleurige modernistiese grafika en minimale illustrasies. Die bedoeling is om met humor en verbeelding die bladsy om te slaan op 'n moeilike jaar. Die drukwerk is digitaal op 240 gram wit papier. Die gevoude grootte is 169 by 240 millimeter.

Die Erkenning

Oor die A' Design Award in Goud

Fck 2020 Kalender is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Fck 2020 Kalender 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Fck 2020 Kalender wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe
A special 2021 calendar that celebrates the arrival of the new year by mocking the damned 2020. It has been sent in December to our current and potential customers. It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms. 12 months of colors, dreams, small and big desires enclosed in a limited edition design object.
Afmetings & Verpakking
Converting form: Leporello
Folded: 169x240 mm
Unfolded: 1848x240 mm
Etikette
lateralcreativehub, 2021calendar, fck2020, calendar, graphicdesign, leporello
Produksietegnologie
Paper: Divina white by Gruppo Cordenons 240 gms.
Print Technology: HP Indigo
Ontwerpuitdaging
We chose digital printing to keep costs down. However, to achieve the same quality as other techniques, with solid blacks, uniform color fields and durability, we had to try various papers before finding the one that met our needs. The large dimensions of the unfolded calendar and the numerous creasing forced us to divide the structure into three parts, then assembled by hand piece by piece, obviously taking into account the direction of the fiber and limiting the waste of paper to a minimum.
Navorsing
We looked for an eye catching combination of graphic, visual e structural elements capable to reach a highly heterogeneous audience. We chose a prestigious but sustainable paper and a printing solution in order to minimize the impact on the environment, keep quality hight and costs down. We created a Leporello structure because we wanted it to be a three-dimensional object, capable of assuming many forms. We had a quick customer response and a great media coverage collecting articles on newspapers and design blogs.
Inspirasie
2020 has been a painful year for the whole planet. The world of communication and marketing itself has suffered terribly. Brands have lost faith in the future, suspended in a paralyzed market. What wish could we address them in sight of the new year? To turn the page with a smile, thanks to the power of imagination, words and a good amount of irony. One month after another, twelve small and big wishes are told by a polychrome and modernist graphic design and by minimal illustrations.
Projekduur
The creative process started in October 2020 in Milan, Italy. The calendar has been printed in late November 2020 and sent to the customers starting from December 2020
Bedryfsvloei
It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms.
Spanlede
Creative Director: Francesco Fallisi
Designer: Francesco Fallisi
Designer: Federica Bello
Printing Company: tech:art
Paper Mill: Gruppo Cordenons
Photographer: Studio 3GK

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Goeie Ontwerp Verdien Groot Erkenning

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