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Thirty Years Anniversary Handelsmerkidentiteit by Salvita Bingelyte

Thirty Years Anniversary Handelsmerkidentiteit by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2021 A' Design Award in Yster in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.


YsterGrafika· 2021

Thirty Years Anniversary Handelsmerkidentiteit

by Salvita Bingelyte

Client: Salvita Design

A' Design Award in Yster Winner in Grafika Category

Colors

The Design

About Thirty Years Anniversary Handelsmerkidentiteit

Boekteks: Dertig Jaar Herdenking is 'n handelsmerkidentiteit geskep om dertig jaar van herstelde diplomatieke betrekkinge tussen Litaue en Duitsland te vier. Die embleem beklemtoon die getal dertig en kombineer die twee syfers met die kleure van elke land se vlag. In groter toepassings word die nul afgesny, sodat die uitleg helder bly, die teks leesbaar bly en die vorm as 'n grafiese element funksioneer. Op 'n beker voltooi die handvatsel die afgesnyde nul. Gekleurde merke teen 'n wit agtergrond verbeter sigbaarheid. Die identiteit omraam openbare geleenthede en kommunikasie.

The Recognition

About the A' Design Award in Yster

Thirty Years Anniversary Handelsmerkidentiteit is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Thirty Years Anniversary Handelsmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Thirty Years Anniversary Handelsmerkidentiteit word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The logo was created for the German Embassy in Vilnius in order to mark their 30 year anniversary of restored diplomatic relations between Lithuania and Germany. The logo tells a story of two countries who have developed close relations. It is shown by highlighting the number 30 and combining it with the flag from each country.
Dimensions & Packaging
To enhance the visibility of the logo, it was decided to use colored signage on a white background.
Tags
Anniversary, logo, signage, visual identity, branding, graphic design, Salvita Bingelyte, Salvita Design, Lithuania, Germany
Production Technology
Using a larger logo, it came down to a cropped number zero because it does not overload the layout, maintaining good readability and creating a nice graphic element. There was also playful use of the cropped zero on a mug, using the handle of the mug to complete the zero.
Design Challenge
To create a successful logo expression of the friendship between Lithuania and Germany.
Research
Inspired by the flags of the two states, a modern, stylish and recognizable corporate anniversary emblem was created to visibly frame public events and projects. It will be used by the German Embassy in Lithuania in its external communication throughout 2021.
Inspiration
Lithuania and Germany are connected by a long, rich history. Bilateral relations between the two states existed from 1918 and again since 1991 when Germany recognized the reestablished independence of Lithuania and diplomatic relations were restored.
Project Duration
Started in January 2021 and finished February 2021 in Vilnius, Lithuania.
Operation Flow
The logo not only commemorates the 30 years of restored bilateral friendship and cooperation, but also looks ahead, towards a common future. The merged numbers are like looking through glasses, upon a road with two different countries headed together in the same direction.
Image Credits
Erin Hope Stevens (Copywriter)

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