Heheqingtian Teemerkidentiteit by Zi Huai Shen

Heheqingtian Teemerkidentiteit by Zi Huai Shen is a highly esteemed winner of the very prestigious 2021 A' Design Award in Brons in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

BronsGrafika· 2021

Heheqingtian Teemerkidentiteit

by Zi Huai Shen

Client: Heheqingtian

A' Design Award in Brons Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #121025

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Colors

The Design

About Heheqingtian Teemerkidentiteit

Heheqingtian is 'n teemerkidentiteit geskep vir 'n tee-lewens- en kulturele belewenisruimte wat herbore is uit 'n private Japannese-styl woning. Die identiteit begin met die idee van samevloeiing. Die deurvorm van die gebou word gekombineer met die Chinese karakter He om die gees van teebediening en die betekenis van samekoms en uitwaartse uitbreiding uit te druk. 'n Ingetoë ontwerp dra die rustige atmosfeer van ontspanne teeproe oor. Die teekas is gemaak van hout met 'n tap-en-gat-konstruksie wat geen gom benodig nie, wat 'n omgewingsvriendelike benadering ondersteun.

The Recognition

About the A' Design Award in Brons

Heheqingtian Teemerkidentiteit is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Heheqingtian Teemerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Heheqingtian Teemerkidentiteit bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
Dimensions & Packaging: Wooden Box. 140mm x 140mm x 40mm
Paper. 210mm x 297mm x 130mm
Tags: Branding design, Package design, Traditional culture, Asian design
Production Technology: Wooden, tenon-and-mortise structure, no glue, environmentally friendly.
The tea box material uses Wooden, which implements the environmental protection and green design concept.
Design Challenge: The tenon-and-mortise structure of the tea box, such a structure does not require any glue bonding and is very environmentally friendly.
Research: Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
Inspiration: Heheqingtian starts from the concept of Convergence. Zi Huai Shen combine the door shape of building and the Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward expanding to create new look of Heheqingtian.
Project Duration: The project started in Sep 2017 in Taiwan and finished in Mar 2019 in Taiwan.
Operation Flow: The Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward-expanding as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
Patents: Copyrights belong to SUMP DESIGN / Heheqingtian
Team Members: Creative Director : Zi Huai Shen
Image Credits: Designer Zi Huai Shen, Photographer Yu Hsuan Liu, 2019