Goud Grafika · 2021
Designers Brasileiros Handelsmerkidentiteit
by Tiago de Albuquerque Sales e Kiemle
- A' Design Award in Goud 2021 in Grafika
- CLIENT: Designers Brasileiros
- Estimated Number of Design Views: 61,464
- Verification code 710E47AFA4 · Verify this award
Colors
About Designers Brasileiros Handelsmerkidentiteit
Die handelsmerk van die webwerf Designers Brasileiros bestaan uit 'n paneel in die vorm van die letter D wat saamgestel is uit geometriese stukke wat bymekaar pas en die ontwerpspesialiteite verteenwoordig. Hierdie stukke is vorms wat uit die Brasiliaanse vlag onttrek is en vorm ook die letter B en 'n toekan. Die toekan is gedefinieer deur die feit dat dit een van die grootste saadverspreiders van Brasiliaanse fauna is en een van diegene wat verantwoordelik is vir die vorming van tropiese woude. Dus, vir die handelsmerk, simboliseer die verspreiding van sade deur die toekan konseptueel die verspreiding van kennis wat die doel van die webwerf is.
About the A' Design Award in Goud
Designers Brasileiros Handelsmerkidentiteit is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Designers Brasileiros Handelsmerkidentiteit 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Designers Brasileiros Handelsmerkidentiteit wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.
Press Kit
- Unique Properties
- The brand of the Blog Designers Brasileiros is a panel with the format of the letter D composed by geometric pieces that fit and represent design specialties. These parts are shapes extracted from the Brazilian flag that also form a letter B and a toucan. The toucan is one of the largest seed dispersers of Brazilian fauna, one of those responsible for formation of tropical forests. For the brand, the dispersion of seeds symbolizes the dissemination of knowledge by Designers Brasileiros.
- Dimensions & Packaging
- Main image 3600px x 3600px. Optional images 1800px x 1800px
- Tags
- brand identity, visual Identity, logo, branding, graphic design, symbol, golden ratio, Brazilian design
- Production Technology
- Developed graphically in golden ratio, with a specific technique called squared golden ratio. For this, the gold rectangles are positioned proportionally to form a gold square. This square served as the grid that formed a harmonic and intentionally proportional symbol.
- Design Challenge
- The great challenge was to represent in a brand the idea of disseminating knowledge to designers in a Brazilian and charismatic way.
- Research
- Everything was developed with a design project methodology that involved research on the client's history, Brazilian culture, golden ratio techniques applied to design and studies on how to graphically represent concepts such as the dissemination of knowledge in the areas of design in a Brazilian way.
- Inspiration
- For the visual identity of an important Blog aimed at the Brazilian design market, focused on the dissemination of knowledge in the area, was used a set of references that express the design, art and nature of Brazil. These sources of visual and cultural inspiration were sought in the national flag, fauna, flora and in renowned names of art, such as Athos Bulcao and Di Cavalcanti.
- Project Duration
- This project started in October 2020 and was completed in January 2021 to commemorate the 10 years of Blog Designers Brasileiros
- Operation Flow
- A visual identity that takes the viewer to the design, culture and nature of Brazil.
