Tinkoff Investment Advertensievideo by Egor Maraev

Tinkoff Investment Advertensievideo by Egor Maraev is a highly esteemed winner of the very prestigious 2022 A' Design Award in Brons in Rolprent-, Video- en Animasie-ontwerp Competition Category.

BronsRolprent· 2022

Tinkoff Investment Advertensievideo

by Egor Maraev

Client: Blaster Studio

A' Design Award in Brons Winner in Rolprent Category

25,330

Verified Award Winner

Verify Award Status for #122056

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tinkoff Investment Advertensievideo

Boekteks: Tinkoff Investment is 'n dertig sekonde lange advertensievideo vir 'n bank se beleggingsdiens. Die video stel George Washington voor as die hoofkarakter. Hy sit op 'n rusbank en eet pizza, moeg en lui, en hy verteenwoordig geld. Die ongewone beeld dra die hoofidee, naamlik dat geld in goeie vorm gehou en aan die werk gesit moet word. Die animasie kombineer sel-animasie en uitknipanimasie, saamgevoeg met digitale samestelling. Die video is wyd vertoon as 'n voorlopervideo voor aanlynvideos en het 'n hoë omskakelingskoers behaal.

The Recognition

About the A' Design Award in Brons

Tinkoff Investment Advertensievideo is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Tinkoff Investment Advertensievideo 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Tinkoff Investment Advertensievideo bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Dimensions & Packaging: 30 seconds duration
Tags: video, 2d animation, animation, character, advertising video
Production Technology: Cel animation, cutout animation, Adobe After Effects compositing
Inspiration: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Project Duration: Project started and ended in September 2020, it was targeted to russian internet audience.
Operation Flow: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Team Members: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin