Diplomatic Relations Primêre Funksie: Logo-ontwerp by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silwer in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.
SilwerGrafika· 2021
Diplomatic Relations Primêre Funksie: Logo-ontwerp
Client: Salvita Design
A' Design Award in Silwer Winner in Grafika Category
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The Design
About Diplomatic Relations Primêre Funksie: Logo-ontwerp
Diplomatieke Betrekkinge is 'n logo wat vir die Duitse Ambassade in Vilnius geskep is. Die ontwerp simboliseer die bande tussen Litoue en Duitsland. Geïnspireer deur die drie-kleur nasionale vlae, is drie regmerke vir elke land in die kleure van sy vlag geteken. Die merke loop as twee parallelle kante, soos treinspore wat uitmekaar beweeg en dan weer bymekaarkom. Die rooi regmerke word gekombineer om vriendskap en eenheid voor te stel. Die gekleurde simbool word op 'n wit agtergrond geplaas en kan op skryfbehoeftes, buitelugreklame en korporatiewe geskenke toegepas word. Deur die simbool in 'n lyn te herhaal, word 'n patroon gevorm.
The Recognition
About the A' Design Award in Silwer
Diplomatic Relations Primêre Funksie: Logo-ontwerp is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Diplomatic Relations Primêre Funksie: Logo-ontwerp 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Diplomatic Relations Primêre Funksie: Logo-ontwerp is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo was created for the German Embassy in Vilnius to symbolize diplomatic relations between Lithuania and Germany. Inspired by tricolor national flags, three check marks were created for each country using the colors of their flags. The marks represent two parallel sides, like train tracks heading in opposite directions, but coming back together again and being connected. The red check marks are combined, representing friendship and unity between the two countries.
- Dimensions & Packaging
- To enhance the visibility of the logo and keep original colors, it was decided to use a colored symbol on a white background.
- Tags
- Logo, symbol, visual identity, branding, corporate identity, graphic design, Salvita Bingelyte, Salvita Design, Lithuania, Germany
- Production Technology
- The symbol of Lithuanian German cooperation is easily applied to stationery, outdoor advertising and corporate gifts. Combining more symbols in one line creates a pattern that can be used in many places.
- Design Challenge
- After drawing numerous symbols, it finally came to a modern and memorable logo design which will be used by the German Embassy in Lithuania for its external communication, events and promotional goods.
- Research
- A national flag is the most easily recognizable country symbol, so while searching for similarities between the two countries, the same patterns stood out in their flags and it was decided to find symbols that could seamlessly utilize these patterns, hence the check marks became a logical design solution.
- Inspiration
- Lithuania and Germany are connected by a long, rich history. Bilateral relations between the two states existed from 1918 and again since 1991 when Lithuania regained its independence just a few months after the reunification of Germany and diplomatic relations were restored.
- Project Duration
- Started in January 2021 and finished February 2021 in Vilnius, Lithuania.
- Operation Flow
- The symbol highlights the relationship between the two countries by visually uniting the colors of their flags. The logo reflects the moment when two countries diplomatically unite, moving forward together into the future. The colorful marks provide a dynamic symbol, expressing the multifaceted relationship between Lithuania and Germany.
- Image Credits
- Erin Hope Stevens (Copywriter)
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