Clarity Korporatiewe Identiteit by Jeffery Fulton

Clarity Korporatiewe Identiteit by Jeffery Fulton is a highly esteemed winner of the very prestigious 2021 A' Design Award in Brons in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

BronsGrafika· 2021

Clarity Korporatiewe Identiteit

by Jeffery Fulton

Client: Clarity Innovations

A' Design Award in Brons Winner in Grafika Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Clarity Korporatiewe Identiteit

Clarity is 'n korporatiewe identiteit wat ontwerp is vir 'n tegnologiemaatskappy. Die logo kombineer twee simbole wat in kodering gebruik word, geplaas binne 'n driehoek wat voorwaartse beweging oordra. 'n Donkerblou toon kommunikeer vertroue, terwyl 'n helderblou toon na tegnologie verwys. Die lettertipe Neo Sans word gebruik vir sy moderne voorkoms, wat goed pas by die afgeronde hoeke van die logo. Gradiënte en abstrakte vorme word vermy, sodat die identiteit staatmaak op eenvoudige vorms en koderingskarakters. Die identiteit word ook toegepas op korporatiewe handelsware.

The Recognition

About the A' Design Award in Brons

Clarity Korporatiewe Identiteit is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Clarity Korporatiewe Identiteit 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Clarity Korporatiewe Identiteit bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
Inspiration: Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places.
Team Members: Jeffery Fulton
Zoe Rogers

Read the Press Release