Happetsy Handelsmerkidentiteit deur Anamarija Leljak

Die ontwerp Happetsy Handelsmerkidentiteit deur Anamarija Leljak is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Silwer in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

SilwerGrafika· 2021

Happetsy Handelsmerkidentiteit

deur Anamarija Leljak

Kliënt: Happetsy

Wenner van die A' Design Award in Silwer in die Grafika-kategorie

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Verifieer Toekenningsstatus vir #122375

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Kleure

Die Ontwerp

Oor Happetsy Handelsmerkidentiteit

Happetsy is 'n handelsmerkidentiteit wat vir 'n troeteldierprodukte-maatskappy geskep is. Die ontwerp kombineer 'n outydse retrostyl met moderne minimalisme. Die retrokarakter word uitgedruk deur die kleurpalet, 'n handgeskrewe lettertipe en kolletjiespatrone. Skoon uitlegte, oop ruimtes en 'n sans serif-lettertipe voeg 'n vars moderne aanraking by. Die logo koppel 'n illustrasie van 'n kat en 'n hond met 'n reghoek, 'n vorm wat met stabiliteit en lojaliteit verband hou. Alle grafika is as vektore geteken en gelewer in RGB-, CMYK- en Pantone-kleure vir 'n konsekwente voorkoms oor alle media heen.

Die Erkenning

Oor die A' Design Award in Silwer

Happetsy Handelsmerkidentiteit is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Happetsy Handelsmerkidentiteit 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Happetsy Handelsmerkidentiteit is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The uniqueness in Happetsy brand design lies in simplicity, and in the playful game of the old-school retro style with elements of modern design minimalism. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean design, layouts, empty spaces, and sans serif typeface are framing the retro brand look with a fresh modern touch.
Afmetings & Verpakking: Thank you cards are printed on matte paper of 200g. These printing decisions were made in order to present the brand product offer. Happetsy offers quality and yet affordable products. In order to keep the brand's visual story coherent, all the graphics and illustrations were vectorized and saved as print-ready files.
Etikette: Visual identity, Logo Design, Stationery, Playful Branding, Pets, Merchandise
Produksietegnologie: All the graphics were made in Adobe Illustrator to remain the vector quality. The logo design was made based on the Golden Ratio rule in order to appear in the most appealing way. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Ontwerpuitdaging: Duration of the shipping and non-sustainable production were the main company challenges, translating to the identity design that had to express trust, loyalty, and connection to end customers and create an emotional bond.
Navorsing: Target audience, Millenials living in South-West America have proven to be looking for emotional attachments to the brands, especially in the pet industry. Illustrative logo, and modern-retro look, have been identified to deliver this message across. In order to evoke positive feelings, and paint the main brand value - happiness, the logo consists of an organic part (pleasant illustration of a cat and dog) and the rectangle that carries the meaning of stability, and loyalty in American culture.
Inspirasie: The inspiration came from the overflow of positivity that humans experience when they come home to their pets after a long day at work.
Visual idea was framed by modern-retro aesthetics, as this was found to be resonating most with the target audience. Since the main goal was to create a cute brand identity, the visual story portrays happy pets that enjoy each other's company while jumping out of the box. Smiling, cartoonish, fatty look of the pets was an inspiration to boost positive emotions
Projekduur: The project started in March 2019 and finished in May 2019 in Denmark.
Bedryfsvloei: The brand manual was provided as a guide for the client in order to be able to show a consistent brand story. Usage of a retro dot pattern & catchy retro colors across all the media creates a recognizable brand appearance. In this way target audience is able to connect and recognize the brand even without seeing the logo.
Beeldkrediete: Image #1: Creator: Anamarija Leljak, Logo design,2019.
Image #2: Creator: Anamarija Leljak, Business Cards, 2019.
Image #3: Creator: Anamarija Leljak, Logo Golden Ratio, 2019.
Image #4: Creator: Anamarija Leljak, Stationery design, 2019.
Image #4: Creator: Anamarija Leljak, Merchandise, 2019.