The Book That Grew Weidingsgids deur Fabiano Dalmacio

Die ontwerp The Book That Grew Weidingsgids deur Fabiano Dalmacio is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Platinum in die Beeldende Kunste en Kunsinstallasie Ontwerp-kompetisiekategorie.

PlatinumBeeldende Kuns· 2021

The Book That Grew Weidingsgids

deur Fabiano Dalmacio

Kliënt: Rothco, part of Accenture Interactive

Wenner van die A' Design Award in Platinum in die Beeldende Kuns-kategorie

322,102

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #122969

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor The Book That Grew Weidingsgids

The Book That Grew is 'n weidingsgids wat vir boere in Ierland gemaak is. Die boek bied tien lesse en tien stukke praktiese raad aan wat daarop gemik is om volhoubaarheid en winsgewendheid te verbeter. Die tien stappe lei boere na tien rotasies van grasbeweiding elke jaar en 'n opbrengs van tien ton gras per hektaar. Elke bladsy, woord en diagram is gevorm deur lewende graswortels, wat oor 'n groeitydperk van etlike weke langs kanale gelei is. Komplekse boerderyprosesse word deur pasgemaakte simbole verduidelik, en 'n uitvoubladsy bevat die simboolsleutel.

Die Erkenning

Oor die A' Design Award in Platinum

The Book That Grew Weidingsgids is 'n wenner van die A' Design Award in Platinum, 'n uiters prestigieuse erkenning wat toegeken word aan werklik uitsonderlike, elegante en manjifieke ontwerpe. Platinum-wenners is wonders van skepping, getuienisse van die grense van intellektuele kreatiwiteit, en toon die ongeëwenaarde professionaliteit en vernuf van hul ontwerpers. Daar word verwag dat hierdie ontwerpe die mees bekende werke sal wees wat die estetika van 'n era bepaal, tot die welsyn van die samelewing bydra en die grense van kuns, wetenskap, ontwerp en tegnologie uitbrei. The Book That Grew Weidingsgids toon 'n transendente vlak van uitnemendheid en maak die wêreld ongetwyfeld 'n beter plek met sy voordelige en waardevolle eienskappe. The Book That Grew Weidingsgids is 'n werk wat die A' Design Award in Platinum gewen het en wat begeertes aanwakker, inspireer, opwek, verruk en groot vreugde laat opvlam.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
Afmetings & Verpakking: Book closed: A3 - 29.7 x 42cm
Book open: A2 - 59.4 x 42cm
Etikette: book, design, Ireland, grass, farming, bank
Produksietegnologie: We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
Ontwerpuitdaging: This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
Navorsing: The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
Inspirasie: The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
Projekduur: From October 2018 to May 2019, in Dublin and Amsterdam.
Bedryfsvloei: Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
Spanlede: Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press
Beeldkrediete: Photographer: Diana Scherer
Filmmaker: Jake Viramontez