The Book That Grew Primêre Funksie: Beweidingsgids deur Fabiano Dalmacio

Die ontwerp The Book That Grew Primêre Funksie: Beweidingsgids deur Fabiano Dalmacio is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Silwer in die Idee en Konseptuele Ontwerp-kompetisiekategorie.

SilwerIdee· 2021

The Book That Grew Primêre Funksie: Beweidingsgids

deur Fabiano Dalmacio

Kliënt: Rothco, part of Accenture Interactive

Wenner van die A' Design Award in Silwer in die Idee-kategorie

86,647

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #122997

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor The Book That Grew Primêre Funksie: Beweidingsgids

Die Boek Wat Gegroei Het is 'n beweidingsgids wat vir boere in Ierland geskep is. Die boek bied 10 lesse en 10 stukke praktiese advies wat help om volhoubaarheid op plase te verbeter. Elke bladsy, elke woord en elke diagram is deur werklike graswortels gevorm soos hulle gegroei het. Die wortels is oor verskeie weke gelei deur 'n kombinasie van tuinmaak en versigtige vakmanskap, sodat die drukproses deur die natuur voltooi is. Komplekse boerderyprosesse word verduidelik deur 'n stel spesiaal ontwerpte simbole, en 'n uitvoubladsy laat die leser toe om die simboolsleutel na te gaan terwyl hulle lees. Toe gemaak, meet die boek 29,7 by 42 sentimeter.

Die Erkenning

Oor die A' Design Award in Silwer

The Book That Grew Primêre Funksie: Beweidingsgids is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat The Book That Grew Primêre Funksie: Beweidingsgids 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. The Book That Grew Primêre Funksie: Beweidingsgids is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximise sustainability. A book grown entirely from the very grass that Irish farmers nurture - with each page, each word, and each diagram shaped by real grass roots as they grew.
Afmetings & Verpakking: Book closed: A3 - 29.7 x 42cm Book open: A2 - 59.4 x 42cm
Etikette: book, design, Ireland, grass, farming, bank, idea
Produksietegnologie: We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
Ontwerpuitdaging: This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
Navorsing: The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
Inspirasie: The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
Projekduur: From October 2018 to May 2019, in Dublin and Amsterdam.
Bedryfsvloei: Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
Spanlede: Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press
Beeldkrediete: Photographer: Diana Scherer
Filmmaker: Jake Viramontez