Die ontwerp FHG Brand Primêre Funksie: Korporatiewe Identiteit deur PBB Creative Agency is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Silwer in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

SilwerGrafika· 2021

FHG Brand Primêre Funksie: Korporatiewe Identiteit

deur PBB Creative Agency

Kliënt: PBB Creative

Wenner van die A' Design Award in Silwer in die Grafika-kategorie

38,554

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #123067

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor FHG Brand Primêre Funksie: Korporatiewe Identiteit

FHG Brand is 'n korporatiewe identiteit wat ontwerp is vir 'n vervaardiger van vastetoestand-elektrochromiese glas. Die logo word gevorm deur vier lae glasvorms wat saamsmelt om die letters FH te skep, geneem uit die oorspronklike maatskappynaam. Die deursigtigheid, vorms en lae van die glasstukke weerspieël die eienskappe van die produkte. Die plat en moderne merk gee kykers 'n driedimensionele indruk. Die identiteit is ook gebou as 'n binneshuise installasie van ongeveer drie meter in elke rigting, wat die logo en die glasprodukte saam aanbied.

Die Erkenning

Oor die A' Design Award in Silwer

FHG Brand Primêre Funksie: Korporatiewe Identiteit is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat FHG Brand Primêre Funksie: Korporatiewe Identiteit 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. FHG Brand Primêre Funksie: Korporatiewe Identiteit is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: FH Group is the third largest all-base solid-state electrochromic glass manufacturer in the world. PBB designed a corporate identity using a combination of four layers of glass to form an FH. FH comes from the company’s original name Fan Hua, which in Chinese means Glorious City. While being a modern flat logo, it incorporates the initials FH into the design in a creative, simple and clear fashion. The colors were also carefully chosen to visually present company’s vision and culture.
Afmetings & Verpakking: The logo and visual identity were adapted into real-life interior design installation of over 3m x 3m x 3m, presenting the visitors with a 3D representing of the logo. In addition to displaying the logo and brand strength, it is also a display of FH products.
Etikette: Rebrand, Logo, Innovation, Graphic Design, Visual Identity, Interior Design
Produksietegnologie: The corporate identity design was adapted into an interior design artwork, combining PBB's modern graphic design methodologies and FH Group cutting-edge solid-state electrochromic glass production technologies. This unique combinaison of creativity and technology delivers a glass architecture experience that transports visitors into a vibrant and colorful environment. This realization really shows the potential of a dedicated collaboration between client and agency.
Ontwerpuitdaging: PBB wanted to represent FHG' products variety and communicate it into a simple artwork viewers could easily recognize and understand. As glass manufacturing is a traditional industry, the key challenge was to convince client to adopt a bolder design direction. Through several discussions, the client recognized the potential of the project and was brave enough to transcend the industry conservative culture.
Navorsing: Through qualitative research and interviews with the client's sales people and top industry global clients, PBB discovered that the perception of global towards FHG and the Chinese glass manufacture industry was that it could deliver quality and low price product, but they were not recognized as global innovators. Therefore, the corporate identity used that insight to push a bold, innovative and modern design that would transcend the imagination of global clients and support B2B sales.
Inspirasie: The key inspiration of this project comes from glass, the core product line of FH Group. The transparency, shapes and layers of glass pieces that form the logo reflect their product properties and functionality, but also depict the company’s vision to generate new technology and design new products. The logo offers a three dimension experience to the viewers, which hints a message that FH Group is evolving from a traditional industrial manufacturer into an innovative global company.
Projekduur: This collaboration lasted from April 2020 to March 2021. PBB received the initial client brief in April 2020 from the client which in located in Nantong, China. The Research and Analysis phase then started and was completed by July 2020. The Logo and Visual Identity were designed from August to October, 2020. The Application and Interior Design phase lasted between November, 2020 and March 2021. The locations production locations were Beijing and Nantong, in China.
Bedryfsvloei: The first step of the workflow involve interaction between client and agency to fully understand the client's product line and the company vision. The second step was an industry analysis and creative research to bring technical concepts and creative direction together. The third step was the development of a creative direction, logo design and visual identity. The fourth step was to bring the visual identity to life through a collaboration with interior designers. The final steps was the implementation of the visual identity in the client's production facility and communication materials.
Patente: Trademark in registration process
Spanlede: Agency: PBB Creative
Client: FHG

Team Members:
Julien Ranjard, Creative Direction
Joseph Chieng, Interior and Architecture Design
Katherine Yao, Law and IP Rights
Wei Wang, Art Direction
Liang Chen, Graphic Design
Shizi Han, Graphic Design
Lola Mechineau, Graphic Design
Zhanhong Huang, Graphic Design
Xizi Lisu, Account Management
Karen Gao, Project Management
Fan Tu, Research
Beeldkrediete: All images and designs were created by PBB Creative