Xphere Korporatiewe Identiteit Herbemarking by Yibang Design and Xiner Zheng

Xphere Korporatiewe Identiteit Herbemarking by Yibang Design and Xiner Zheng is a highly esteemed winner of the very prestigious 2021 A' Design Award in Yster in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

YsterGrafika· 2021

Xphere Korporatiewe Identiteit Herbemarking

by Yibang Design and Xiner Zheng

Client: Yibang

A' Design Award in Yster Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xphere Korporatiewe Identiteit Herbemarking

Xphere is 'n korporatiewe identiteitsontwerp wat geskep is vir die handelsmerk Rongxing. Die naam Xphere is afgelei van die Chinese handelsmerknaam Rongxing, wat "voorspoedige sfeer" beteken. Die identiteit verenig die betekenis van die Chinese naam met die Engelse naam in een visuele taal. Die merk is geïnspireer deur die vorms van 'n ster, en 'n passende snit word op beide die Engelse en die Chinese logomerke toegepas. Vetdruk kleure en sterk visuele elemente beklemtoon die hoëklas produklyn. Gedrukte items maak gebruik van dowwe swaar papier, en die besigheidskaartjie en die dankie-kaartjie dra 'n geëmbosseerde logo.

The Recognition

About the A' Design Award in Yster

Xphere Korporatiewe Identiteit Herbemarking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Xphere Korporatiewe Identiteit Herbemarking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Xphere Korporatiewe Identiteit Herbemarking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Dimensions & Packaging: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Tags: Xphere, Visual Identity, Commercial, Branding
Production Technology: Adobe Photoshop, Illustration, and InDesign.
Design Challenge: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Research: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Inspiration: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Project Duration: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Operation Flow: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Team Members: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Image Credits: Yibang