Die ontwerp Platanus Primêre Funksie: Korporatiewe Identiteit deur Pedro Panetto is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Silwer in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.
SilwerGrafika· 2021
Platanus Primêre Funksie: Korporatiewe Identiteit
deur Pedro Panetto
Kliënt: Pedro Panetto
Wenner van die A' Design Award in Silwer in die Grafika-kategorie
Geverifieerde Toekenningswenner
Verifieer Toekenningsstatus vir #123099Die Ontwerp
Oor Platanus Primêre Funksie: Korporatiewe Identiteit
Platanus is 'n korporatiewe identiteit wat geskep is vir 'n psigiatriepraktyk met 'n vermenslikte benadering tot mediese sorg. Die naam verwys na die platanusboom op die eiland Kos, waar Hippokrates medisyne aan die eerste dokters geleer het. Die simbool bring 'n Griekse kolom, 'n boomstruktuur, blare, vrugte, takke en 'n uurglas byeen, geteken met een deurlopende lyn. Die tipografie is eksklusief vir die handelsmerk ontwerp en volg die verhoudings van die simbool. Patrone, grafika en skryfbehoeftes voltooi die samehangende visuele taal.
Die Erkenning
Oor die A' Design Award in Silwer
Platanus Primêre Funksie: Korporatiewe Identiteit is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Platanus Primêre Funksie: Korporatiewe Identiteit 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Platanus Primêre Funksie: Korporatiewe Identiteit is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.
Agter die Ontwerp
Persstel
Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.
- Unieke Eienskappe
- The concept of this brand connects to an ideal of bringing more humanism to hospital medical care and all relationship among people from bio-medical areas. This is the principle in the history of medicine and we believe this principle must be restored. _Platanus _ is a psychiatry office with a humanized vision.
- Produksietegnologie
- The project had a design methodology that provided the unification of its visual language. The symbol was created following organic concepts; the typography was designed exclusively for the brand and used the format of the symbol as its main parameter. Thereby everything was connected, the typography follows the symbol and the symbol follows the historical and organic concepts behind the name Platanus. Other graphics, patterns and stationery makes a really coherent visual language for Platanus.
- Ontwerpuitdaging
- The biggest challenge was how the concepts and visual references should interact in the symbol. We have different elements: a Greek column, a structure in the shape of a tree, Platanus leaves, fruits, branches and an hourglass. All these elements have a strong bond to the conceptual basis of the brand; making all these concepts converge to a visual symbol was extremely laborious, but we managed to blend everything, using the same trace, and achieving perfect harmony.
- Navorsing
- The research sought for concepts related to medicine within a humanistic perspective. This led us to its roots in Greece and the teachings of Hippocrates. So we have the merge of Greek references to the Platanus tree, connecting something from antiquity to a current need of the mankind. After the historical research, it was understood that the sum of these concepts should be represented visually.
- Inspirasie
- On the island of Kos in Greece, Hippocrates taught medicine and his ideals to the first doctors under a tree, a Platanus tree. The company has received the same name because it defends the same ideals: the search for the truth, respect for life, love of the medical art, human solidarity, the desire to serve, a good conduct and sincere interest for those who suffer. Visually the inspiration comes from elements of ancient Greek architecture blended to the organic and live aspect of a tree.
- Bedryfsvloei
- The visual identity created for Platanus performs better than other common brands because all of its graphical elements and visual styles are deeply connected. Everything points toward the same concept; therefore the power of this brand is intensified through its design.
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