Kairi Murakami Handelsmerkidentiteit-herontwerp by Daisuke Kobayashi

Kairi Murakami Handelsmerkidentiteit-herontwerp by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 A' Design Award in Brons in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

BronsGrafika· 2021

Kairi Murakami Handelsmerkidentiteit-herontwerp

by Daisuke Kobayashi

Client: Iki Retreat Kairi Murakami

A' Design Award in Brons Winner in Grafika Category

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Colors

The Design

About Kairi Murakami Handelsmerkidentiteit-herontwerp

Kairi Murakami is 'n handelsmerkidentiteit-herontwerp wat geskep is vir 'n hotel op Iki-eiland in Nagasaki, Japan. Die simbool is gebaseer op die kanji Ichi, waarvan die vorm 'n enkele horisontale lyn is, en wat in die hotel se naam voorkom. Die lyn herroep ook die uitsig oor Yunomoto-baai, die eerste toneel wat gaste by aankoms sien. Die logo bestaan uit reguit lyne en sirkels, wat 'n kragtige en onvergeetlike landskap uitdruk. Die kleure maak gebruik van gradasies wat die aandsonsondergang oproep. Die identiteit is toegepas op saalborde, besigheidskaartjies en briefhoofde, wat die hotel as 'n tweede tuiste voorstel.

The Recognition

About the A' Design Award in Brons

Kairi Murakami Handelsmerkidentiteit-herontwerp is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Kairi Murakami Handelsmerkidentiteit-herontwerp 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Kairi Murakami Handelsmerkidentiteit-herontwerp bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensions & Packaging: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tags: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Production Technology: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Design Challenge: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Project Duration: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Operation Flow: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patents: Copyrights Daisuke Kobayashi
Team Members: Creative Director & Designer Daisuke Kobayashi
Image Credits: Photo Daisuke Kobayashi