Jalebi Handelsmerkidentiteit deur Raageshwari Kandaswamy

Die ontwerp Jalebi Handelsmerkidentiteit deur Raageshwari Kandaswamy is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Yster in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

YsterGrafika· 2022

Jalebi Handelsmerkidentiteit

deur Raageshwari Kandaswamy

Kliënt: MIT Institute of Design

Wenner van die A' Design Award in Yster in die Grafika-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #126528

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Jalebi Handelsmerkidentiteit

Jalebi is 'n handelsmerkidentiteit vir 'n kontemporêre roomysmerk. Die roomysgeure is gebaseer op tradisionele Indiese soetigheid. Die visuele styl verwys na straatverkopers wat soetigheid en sout lekkernye toegedraai in koerantpapier verkoop. Die logo is ontwerp vanuit die letter J en die swierige krul van 'n jalebi. Tipografie, kleur en kontras gee die identiteit 'n bekende dog moderne karakter. Die identiteit word toegepas op bekers, spyskaartkaarte, sakke en maskers vir 'n konsekwente voorkoms. Die spyskaartkaart is in lae opgebou, en die voorste laag is 'n deurskynende vel wat die vermenging van kulture uitdruk.

Die Erkenning

Oor die A' Design Award in Yster

Jalebi Handelsmerkidentiteit is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Jalebi Handelsmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Jalebi Handelsmerkidentiteit word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Jalebi Times is a contemporary ice cream brand. The ice cream flavors embody the traditional sweets from India. The visual style is unique through the street hawker-style, which thrills the audience. The scoops of design bring a "desi" feeling.
Afmetings & Verpakking: Ice cream cup : 13 cm * 17 cm
Menu card : 28.5 cm * 15 cm
Etikette: Brand Identity, Logo, Identity Design, Ice cream
Produksietegnologie: All the graphics were made in Adobe Illustrator. The visual styles have been printed on different collaterals to give a cohesive look. To express the layering of cultures, the menu card has been designed in layers. The front-most part of the menu card is made of a translucent sheet.
Ontwerpuitdaging: The project had a goal of giving a street vibe and conveying the message and experience in a whole new world. In this case, the challenge was to understand customers' mindsets and coming up with a story that makes them nostalgic about street food. With the help of the Design process, we came up with a journey that perfectly conveys the emotional message.
Navorsing: Target audience, millennials living in India are bored of existing Ice cream flavours. They are experimental and wish to try fusion in cuisine. India, having a broad and diverse cultural landscape can join hands with Indian sweet flavours to give kick to tastebuds.

The experience is our objective.By tasting our ice-creams, one could feel a sense of astonishment by relating to familiarity.Just like how sweets in India is considered an art,our brand not just sells ice creams, but
also builds experience and craft.

“Twist to your taste” is our USP.The fusion of authentic Indian sweets with ice cream
makes us unique and different from rest.The contemperory ethnic flavors take a special place in your heart.
Inspirasie: The concept of Jalebi Times is crafted from my love for Indian flavors and fusion for cultures in India. The packaging design is inspired by street hawkers of Indian streets who sell sweets and savories in newspapers. At Jalebi Times, we understand customers' taste palettes and cravings for new flavors.
Projekduur: The project started in September 15 as a part of college project and finished in October 3rd.
Bedryfsvloei: The brand identity has been extended across packaging so the audience develops a friendship with the brand over a period of time. The brand provides masks and bags for people to carry the essence of the brand beyond ice cream that sparks popularity among the audience.