OCT Happy Hour Padvindtekens by Updesign

OCT Happy Hour Padvindtekens by Updesign is a highly esteemed winner of the very prestigious 2022 A' Design Award in Silwer in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

SilwerGrafika· 2022

OCT Happy Hour Padvindtekens

by Updesign

Client: OCT Group

A' Design Award in Silwer Winner in Grafika Category

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Verified Award Winner
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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About OCT Happy Hour Padvindtekens

Corbusier-argitektoniese taal word goed onttrek en uitgedruk in die wegvind-tekenontwerp in hierdie projek. Oor die algemeen word die hele growwe vet voorkoms gekenmerk deur oordrewe rubetonkomponente en blootgestelde onvoltooide strukture en fasiliteite; in detail produseer koel skaduwees van swaarmetaalmateriaal artistieke 3D-visuele effekte, wat 'n kragtige gevoel van minimalisme oordra.

The Recognition

About the A' Design Award in Silwer

OCT Happy Hour Padvindtekens is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat OCT Happy Hour Padvindtekens 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. OCT Happy Hour Padvindtekens is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Corbusier architectural language is well extracted and expressed in the wayfinding-sign design in this project. In general, the whole rough bold appearance is featured by exaggerated crude concrete components and exposed unfinished structures and facilities; in detail, cool shadows of heavy metal materials produce artistic 3D visual effects, conveying a powerful sense of minimalism.
Dimensions & Packaging: Overall texture: concrete coating. 1700mmX200mmX680mm
Tags: park-themed, residential, wayfinding, demonstration area, cement material, modernist, structural
Production Technology: Embraced by a grand architectural setting, fine details are required for close viewing of a sign board although it is a kind of building epitome. The whole body of concrete sign board is boldly shaped to show the distinct architectural aesthetics. High-standard cement material and qualified finishing craft are necessary to achieve a smooth but rough looking surface of the board. It is not just a sign board, but a lively artistic building epitome to echo with its grand architectural background.
Design Challenge: The biggest challenge in this project is how to keep consistent visual effect between the colors of sign boards and existing building facades. Hence, the design team lay great emphasis on making cement material samples with repeated communication and coordination with the construction team to achieve minimal color tolerance.
Research: It is a time-consuming process to do a number of selections and experiments for choosing one of reasonable building techniques as the sample of sign-board making to ensure both information-providing function and abstract architectural image. Finally, cutting-plane variants are selected to visually convey an approximate spatial experience without adoptingother existing dominant building techniques or architectural elements.
Inspiration: The project is designed for the demonstration area of a large park-themed residence with Corbusier’s modernist architectural style. It’ll be transformed into a local culture center after residential deliveries. UPD extracts Corbusier architectural language into wayfinding-sign design on landscaping belts and entrance paths. It makes aesthetic architectural aura easily available everywhere in a vivid way. A more 3D space experience is ingeniously created by the wayfinding signs here and there.
Project Duration: September 2021, Northwest lishui District, Nanjing city, Jiangsu Province, China
Operation Flow: Rather than a mechanical combination of graphics and functions, UPD designers would like to endow this public communication space with rich special site spirit by wayfinding-sign design, to create a permanently impressive park for visitors. The meticulously designedwayfinding signage system harmoniously integrates man, architectural space, and design aesthetics as a gentle friendly whole.
Team Members: Zhang Yi（creative director）
Zhang Shuo（project manager）
Image Credits: Updesign