Flora Produkbevorderingsanimasie by Nan Li and Hesu Dong

Flora Produkbevorderingsanimasie by Nan Li and Hesu Dong is a highly esteemed winner of the very prestigious 2022 A' Design Award in Yster in Rolprent-, Video- en Animasie-ontwerp Competition Category.

YsterRolprent· 2022

Flora Produkbevorderingsanimasie

by Nan Li and Hesu Dong

Client: GOODO design

A' Design Award in Yster Winner in Rolprent Category

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Verified Award Winner

Verify Award Status for #131252

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Flora Produkbevorderingsanimasie

Flora is 'n rekenaargegenereerde animasiefilm wat geskep is om 'n multifunksionele rusbank, geïnspireer deur blomme in bloei, voor te stel. Die film wys die ontwerpselemente, funksionele eienskappe, vakmanskap en materiale van die rusbank. Kunstige dekonstruksie, beeldsamestelling, beligting en tema-ontwerp word gebruik om die produk vanuit verskeie hoeke voor te stel en om sy estetiese waarde oor te dra. Alle elemente is drie-dimensioneel gemodelleer, geanimeer in Cinema 4D en gerender met Redshift, terwyl die finale samestelling in Adobe After Effects gedoen is. Die film word in Volledige HD (Full HD) teen 25 raampies per sekonde gelewer.

The Recognition

About the A' Design Award in Yster

Flora Produkbevorderingsanimasie is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Flora Produkbevorderingsanimasie 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Flora Produkbevorderingsanimasie word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Flora sofa is inspired by blooming flowers. The cushions on the backrest and armrests can be adjusted to suit the height of each individual and makes the experience more comfortable and pleasant for the person sitting on the sofa. Flora adapts to diverse scenarios, making it ideal for urban apartments and small public spaces. The cover can be made of fabric, eco-friendly leather, or Italian cowhide. All these quality materials can be used for the best sofa experience.
Dimensions & Packaging: 1920 1080 Full HD. Frame Rate 25fps
Tags: Sofa, furniture, CGI, art, computer animation, design
Production Technology: CGI animation. All elements are modeled in 3D. Cinema 4D is used for animation, while Redshift is applied for rendering. The final composition is performed in Adobe After Effects.
Design Challenge: The images shown in the film must have a high degree of aesthetics, and the materials and texture must be pleasing to the eye and as real as possible so as to convince the audience. The transition between images needs to be natural and smooth in rhythm.
Research: This is a delegated project. COMO needs to produce a film that can reflect the brand style and demonstrate features and design aesthetics of the product. The film is expected to display the product characteristics three-dimensionally through emotional scheduling, artistic deconstruction, picture composition, materials, lighting, and theme design.
Inspiration: The film needs to convey the product's design elements, functional characteristics, craftsmanship, and the value of life aesthetics. Through the artistic interpretation of the design elements and the presentation of digital art, the function and aesthetics of the product are vividly reproduced. The film enables viewers to perceive the beauty of the product's design concept and material craftsmanship.
Project Duration: The project was launched on May 20, 2021, and the final version of this video was delivered on July 22, 2021.
Operation Flow: This is a CG animated video.
Patents: 版权属于 COMO， 2021
Team Members: Creative Director: Nan Li
Design Director: Hesu Dong
Image Credits: TECHNO WOOD (SHANGHAI) CO.,LTD.