Mao Xin Tea House Visuele Identiteit deur ChingYu Liu

Die ontwerp Mao Xin Tea House Visuele Identiteit deur ChingYu Liu is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Yster in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

YsterGrafika· 2022

Mao Xin Tea House Visuele Identiteit

deur ChingYu Liu

Kliënt: BlackLiuStudio

Wenner van die A' Design Award in Yster in die Grafika-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #132541

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Mao Xin Tea House Visuele Identiteit

Die Mao Xin-teehuis was bedoel om die skoonheid van Oosterse tee en sy kultuur na vore te bring. Veral hierdie tee-spesialiteit wat twee blare vir elke wortel is. As hulle dit met die plaaslike teekultuur kombineer, is dit baie maklik om dit met die Zen-kultuur te verbind, aangesien baie erwe op 'n sirkelvormige wyse uiteengesit is, soortgelyk aan 'n Japannese rotstuin.

Die Erkenning

Oor die A' Design Award in Yster

Mao Xin Tea House Visuele Identiteit is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Mao Xin Tea House Visuele Identiteit 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Mao Xin Tea House Visuele Identiteit word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The logo design was meant to bring out the beauty of oriental tea and its culture. In particular this teas specialty which is two leaves to every one root. When you combine that with the local tea culture it is very easy to connect it with the zen culture as many of plots are set out in a circular manner similar to a Japanese rock garden.
Afmetings & Verpakking: Sealing Sticker : Height10mm x Width145mm
Front sticker : Height75mm x Width175mm
Bottle : Width75mm x Depth 35mm x Height165 mm
Etikette: Brand, logo design, Visual Communication Design, Tea culture, Tea brand, integration
Produksietegnologie: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Visual Communication Design
Ontwerpuitdaging: Finding the right design to attract the attention of a younger generation of new users.
Navorsing: Mao Xin Tea House was first construction in 1928 during the Japanese colonial period. It is a place that is Japanese designed where people can drink tea, learn to roast tea leaves, admire the local tea fields, and learn about tea culture. Which is why i felt that using Japanese inspired designs would help bring out the natural beauty of the surrounding area and architecture.
Inspirasie: The Mao Xin tea house has produced four generations of tea farmers here in Taiwan. The Tseng family have been growing tea all the way from the Japanese colonial era to this day. The entire family has a very deep emotional connection to the local culture especially that involving tea and its Zen. It is an aspiration for the entire family to be able to continue passing this on to future generations.
Projekduur: The project started in Mar 2018 in Taiwan and finished in Sep 2018 in Taiwan.
Bedryfsvloei: The logo can be used on many different types of packaging also in many places around the interior or even exterior of the store. Places could include cups, business cards, the store sign, menus or a pop up event. This will help create brand recognition.
Spanlede: ChingYu-Liu
Beeldkrediete: ChingYu-Liu, 2021.