Chick Coin Geanimeerde Advertensie by Jp Space Studio

Chick Coin Geanimeerde Advertensie by Jp Space Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award in Brons in Rolprent-, Video- en Animasie-ontwerp Competition Category.

BronsRolprent· 2022

Chick Coin Geanimeerde Advertensie

by Jp Space Studio

Client: JP SPACE Studio

A' Design Award in Brons Winner in Rolprent Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chick Coin Geanimeerde Advertensie

Chick Coin is 'n geanimeerde advertensie wat gemaak is vir 'n deeltydse werkspassing-platform vir studente in Taiwan. Die film loop veertig sekondes lank in volledige hoë definisie teen vier-en-twintig raampies per sekonde. Twee handelsmerk-karakters sien die finansiële probleme van studente wat op 'n televisieskerm vertoon word. 'n Towermunt-gleuf dra dan die karakters na 'n onbesorgde en vrolike wêreld, en die werklike wêreld verander ook. Die animasie kombineer handtekening met digitale illustrasie- en samestellingsagteware. Die humoristiese verhaallyn en die visuele effekte is daarop gemik om die handelsmerk met jong kykers te verbind.

The Recognition

About the A' Design Award in Brons

Chick Coin Geanimeerde Advertensie is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Chick Coin Geanimeerde Advertensie 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Chick Coin Geanimeerde Advertensie bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chickpt is one of the largest part-time job matching platform for students in Taiwan. Through the cute and humorous advertisement, Aim to bridge the distance between the brand and the young generations in addition to developing the brand charm. Viewers could enjoy the splendid visual effects and amusing plot and embark on the fantasy journey.
Dimensions & Packaging: 1920 x 1080px（FHD） / 40s / 24fps
Tags: Animation, Illustration, Motion, Money, 2D, Advertising
Production Technology: Manual draw and graphic software like Photoshop, Illustrator, After Effects, Clip studio, RoughAnimator, procreate.
Design Challenge: While working on this project, put a lot of effort and spent a lot of time on how to use the visual metaphor while making the film looks smoothly.
Research: First studied the core value of the brand then developed plot by what will target audience be drawn to. Wrote the title song as well to strengthen the brand charm and to build the cohesiveness of audience.
Inspiration: The two charismatic brand character starred in video. Through the metaphor on the TV screen, the two feels and understands the financial difficulties of students. However, the magic coin slot twist makes the characters get into the carefree and jolly world, which implies platform solves all the financial issues student generation got. In the end, the real world changes as well.
Project Duration: The project kick-off was on July 21th 2021 in Taiwan and final delivery of this video/version was on November 18th 2021 in Taiwan.
Operation Flow: It's a video with no interaction or special operative instructions.
Team Members: Director： Chen-Han Chiang
Producer：Sunkaikai
Art Director：Hsuan-Yu Hsu
Ideation：Jiang Jiang, Sunkaikai, Hsuan-Yu Hsu, Both Li, Hobei
Storyboard：Hobei
Graphic Design：Both Li
Lead Motion Design：Hobei
Motion Design：Yi Hsuan, Lin
Lead Cel-Animator：Both Li
Cel-Animator：TJ Wang, kokko lin
Singing：Apay Chi, Ping Hsu
Lyrics：Apay Chi
Composer：Apay Chi
Music production：Ping Hsu
Image Credits: All images and video were developed by the full team at JP SPACE Studio. There are no specific credits for individual content.