Baidu for the Elderly Mobiele Toepassing deur Baidu Meux

Die ontwerp Baidu for the Elderly Mobiele Toepassing deur Baidu Meux is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Brons in die Mobiele Tegnologieë, Toepassings en Sagteware Ontwerp-kompetisiekategorie.

BronsMobiel· 2022

Baidu for the Elderly Mobiele Toepassing

deur Baidu Meux

Kliënt: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

Wenner van die A' Design Award in Brons in die Mobiel-kategorie

20,356

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #133660

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Baidu for the Elderly Mobiele Toepassing

Baidu vir Bejaardes is 'n mobiele toepassing wat inhoud en dienste vir ouer gebruikers voorsien. Die toepassing gebruik 'n ouderdomsvriendelike ontwerpstelsel met groter lettertipes, 'n eenvormige voer-uitleg, vergrote raakareas en eenvoudige bewoording. Alle inhoud kan gelees of beluister word. Video's sluit intelligente onderskrifte in. Stem- en beeldsoektogte stel ouer gebruikers in staat om te soek deur te praat of deur 'n foto te neem. Stemsintese kan opgeneemde stemme van gesinslede gebruik om tekste hardop voor te lees. Die toepassing loop op beide Android- en iOS-stelsels.

Die Erkenning

Oor die A' Design Award in Brons

Baidu for the Elderly Mobiele Toepassing is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Baidu for the Elderly Mobiele Toepassing 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Baidu for the Elderly Mobiele Toepassing bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
Afmetings & Verpakking: Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems.
Etikette: UX, the Elderly, Age-friendly, AI, Online Service
Produksietegnologie: Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
Ontwerpuitdaging: The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
Navorsing: We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
Inspirasie: The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
Projekduur: The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
Bedryfsvloei: All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
Patente: patented.ZL201510535732.5.Baidu Online Network Technology (Beijing) Co., Ltd.2015, patented.JP6785921..Baidu Online Network Technology (Beijing) Co., Ltd.2020,patented.US10199036b2.Baidu Online Network Technology (Beijing) Co., Ltd.2019
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021
Spanlede: Dou Shen，Yujie Shi, Xuan Li, Xiaojun Yu, Lei Zhao, Tianci Li, Xinrui Guo, Bo Ye
Beeldkrediete: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021