Before the Midnight Hour Meubelillustrasies deur Martin Reznik

Die ontwerp Before the Midnight Hour Meubelillustrasies deur Martin Reznik is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Goud in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

GoudGrafika· 2022

Before the Midnight Hour Meubelillustrasies

deur Martin Reznik

Kliënt: Martin Reznik Illustration

Wenner van die A' Design Award in Goud in die Grafika-kategorie

59,346

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #133798

Leer Meer Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Before the Midnight Hour Meubelillustrasies

'n Reeks swart en wit illustrasies in opdrag van Marc Krusin en met sy mees prominente meubelontwerpe vir Knoll en Desalto. Geïnspireer deur strokiesprente en noir-films, breek die projek die konvensies van meubelillustrasie deur vertelling na die tonele te bring, die gebruik van oordrewe perspektief en 'n buierige noir-estetika. Die gebrek aan menslike teenwoordigheid en verspreide voorwerpe voeg 'n element van misterie en spanning by die verhaal, terwyl die protagonis in 'n verrassende einde onthul word. Alle beelde is digitaal in Adobe Photoshop geteken met behulp van Wacom Cintiq-tablet.

Die Erkenning

Oor die A' Design Award in Goud

Before the Midnight Hour Meubelillustrasies is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Before the Midnight Hour Meubelillustrasies 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Before the Midnight Hour Meubelillustrasies wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
Afmetings & Verpakking: The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print.
Etikette: illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
Produksietegnologie: Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
Ontwerpuitdaging: The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats.
Navorsing: Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
Inspirasie: Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
Projekduur: The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
Bedryfsvloei: The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself.
Beeldkrediete: All illustrations: Martin Reznik, 2021