Dona Vitamina Primêre Funksie: Handelsmerkidentiteit deur Ruis Vargas

Die ontwerp Dona Vitamina Primêre Funksie: Handelsmerkidentiteit deur Ruis Vargas is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Silwer in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

SilwerGrafika· 2022

Dona Vitamina Primêre Funksie: Handelsmerkidentiteit

deur Ruis Vargas

Kliënt: Laika

Wenner van die A' Design Award in Silwer in die Grafika-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #134862

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Dona Vitamina Primêre Funksie: Handelsmerkidentiteit

Dona Vitamina is 'n handelsmerkidentiteitsprojek wat vir 'n bestaande sapmerk geskep is. Die logotipe wys 'n skeel Victoriaanse dame wat aan 'n sap sluk, 'n humoristiese beeld van 'n vrou wat haarself besit. Om daardie idee uit te brei, is 'n reeks illustrasies van vroue van verskillende etnisiteite in 'n sjabloonstyl geteken en gepaar met kort, vermaaklike frases. Die illustrasies verskyn op spyskaarte, verpakking, sakke, poskaarte, plakkers en 'n groot handgemaakte muur. Die meeste gedrukte items is deur offsetdruk in CMYK-kleure geproduseer, en die sakke is met sysdruk gedruk.

Die Erkenning

Oor die A' Design Award in Silwer

Dona Vitamina Primêre Funksie: Handelsmerkidentiteit is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Dona Vitamina Primêre Funksie: Handelsmerkidentiteit 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Dona Vitamina Primêre Funksie: Handelsmerkidentiteit is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The brand's language starts to have an expanded female representation and empathic with its public. Identity materials have a more intense and diverse graphic rhythm, an expanded color palette and occupaining of the environmental design. By giving more voice to female representations, the brand strengthens its original concept: a woman who owns herself. Text and graphic representation quickly talk to the public, who shares them on social media and engages with the brand's culture.
Afmetings & Verpakking: Wall, format 3.000 x 1.300 mm. Menu, sheet format 210 x 297 mm, printed on offset paper 300 g/m2., 4X4 colors (CMYK). Postals, sheet format 100 x 150 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). Bags, format 300 x 400 x 150 mm printed on silkscreen process. Packages, format 210 x 150 X 100 mm, format 150 x 150 X120 mm. Stickers, format 90 x 90 mm, format 30 x 90 mm.
Etikette: Branding, Logotype, Package, label, illustration
Produksietegnologie: Most of the graphic materials were produced in offset in CMYK-scale colors. Offset packaging is suitable for delivery. The wall was handmade by Marcelo Ruis Vargas Martinelli.
Ontwerpuitdaging: The challenge was to reinvigorate the language of the Dona Vitamina brand. The brand is a timeless woman and master of her own will. Allowing the brand's voice to propagate itself in other female representations was the path for the brand to become polyphonic and collective. A series of illustrations of women interacting with elements of everyday life and nature were created, in a stencil style, to represent female polyphony. The voices are with fun phrases, translating the brand's spirit.
Navorsing: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dona Vitamina brand.
Inspirasie: Dona Vitamina was need to change its branding language while preserving its original essence of humor (the logotype is a cross-eyed Victorian lady sipping a juice) and the genesis of female empowerment present since the begin. A series of narratives with women was created, building other Donas Vitaminas, which contemplate different ethnicities and feminine manners. Scattered across surface design, packaging, menus and more, these women are the epitome of the brand's fun and timeless spirit.
Projekduur: The project started in January 2020 and finished in September 2020 in Sao Paulo, Brazil.
Bedryfsvloei: The visual identity project contributes to empowerment the feminine nature of the Dona Vitamina brand, the owner and the majority of the staff are woman. In addition, it allows the client to feel welcomed by the casualness and informality of the brand visual language and its authentic narratives.
Patente: Laika
Spanlede: Ruis Vargas, creative director and illustrator; Lorenzo Morelatto, graphic designer.
Beeldkrediete: Photo by: Madelaine Seagram and Laika