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Cloud Mountain Type Wolkberg-lettertipe by Meng Shenhui

Cloud Mountain Type Wolkberg-lettertipe by Meng Shenhui is a highly esteemed winner of the very prestigious 2022 A' Design Award in Silwer in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.


SilwerGrafika· 2022

Cloud Mountain Type Wolkberg-lettertipe

by Meng Shenhui

Client: Shenzhen Chengmei Culture Communication Co., LTD

A' Design Award in Silwer Winner in Grafika Category

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The Design

About Cloud Mountain Type Wolkberg-lettertipe

Cloud Mountain Type is 'n lettertipe wat geïnspireer is deur die wolk- en misberge van Zhang Jiajie en deur antieke Chinese landskapskilderye. Die lettervorme kombineer tradisionele Chinese wolk- en bergbeelde met die struktuur van die Latynse alfabet. Elke karakter word met die hand geteken en dan met digitale beeldsagteware verfyn, en die lettertipe kan in wisselende groottes gebruik word. Van baie naby beskou, neem die besonderhede oor en word die letter moeilik herkenbaar, net soos die vorm van 'n berg nie vanaf sy top gesien kan word nie.

The Recognition

About the A' Design Award in Silwer

Cloud Mountain Type Wolkberg-lettertipe is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Cloud Mountain Type Wolkberg-lettertipe 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Cloud Mountain Type Wolkberg-lettertipe is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character. The Chinese saying: You cannot recognize the shape of a mountain when you stand on it. When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Dimensions & Packaging
Variable size
Tags
Eastern culture and Western culture, Abstract and Concrete, Life meaning, Type design, Self-promotion
Production Technology
Photoshop, Pixelmator software, Hand drawing
Design Challenge
Eastern culture and Western culture, Abstract and Concrete, Full of life meaning
Research
When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Inspiration
The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Project Duration
The project started in 2016 in Beijing and finished in 2021 in Shenzhen, and was exhibited in New York, Berlin and Seoul.
Operation Flow
The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Team Members
Meng Shenhui
Image Credits
Meng Shenhui

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