Crcrta Korporatiewe Identiteit by Zilong Chen and Chao Yang is a highly esteemed winner of the very prestigious 2022 A' Design Award in Brons in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.
BronsGrafika· 2022
Crcrta Korporatiewe Identiteit
Client: Communication University of Zhejiang
A' Design Award in Brons Winner in Grafika Category
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- Verified Award Winner
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The Design
About Crcrta Korporatiewe Identiteit
Crcrta is 'n korporatiewe identiteit ontwerp vir die Chinese Navorsingsentrum vir Radio- en TV-kuns, 'n regeringsdepartement. Die logo kombineer grafika en teks. Die kleurskema gebruik die drie primêre kleure van televisie, rooi, groen en blou. 'n Kamerasimbool word gevorm deur drie geometriese vorms. Twee reghoeke verwys na filters en papier wat in die radio- en televisiebedryf gebruik word. Die driehoek verwys na 'n lens of 'n luidspreker. Die letters CRCRTA beweeg van links na regs deur die grafika om die idee van kommunikasie uit te druk. Die identiteit het geen vaste grootte nie en kan geskaleer word om by verskillende media te pas.
The Recognition
About the A' Design Award in Brons
Crcrta Korporatiewe Identiteit is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Crcrta Korporatiewe Identiteit 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Crcrta Korporatiewe Identiteit bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
- Dimensions & Packaging
- This visual design has no fixed size, and can be used according to the size of the media and packaging.
- Tags
- Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
- Production Technology
- The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
- Design Challenge
- The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
- Research
- The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
- Inspiration
- The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
- Project Duration
- The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
- Operation Flow
- The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
- Team Members
- Designer:Chen Zilong and Creative Director:Yang Chao
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