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Environment Day Vertoonvenster by Gravity Design and Arcelik
Environment Day Vertoonvenster by Gravity Design and Arcelik
Environment Day Vertoonvenster by Gravity Design and Arcelik
Environment Day Vertoonvenster by Gravity Design and Arcelik
Environment Day Vertoonvenster by Gravity Design and Arcelik

Yster Volhoubare Produk · 2022

Environment Day Vertoonvenster

by Gravity Design and Arcelik

  • A' Design Award in Yster 2022 in Volhoubare Produk
  • CLIENT: Arçelik
  • Estimated Number of Design Views: 17,346
  • Verification code 949BDB6FD7 · Verify this award
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About Environment Day Vertoonvenster

Omgewingsdag is 'n kleinhandel-vertoonvenster wat vir 'n winkel in Istanboel geskep is. Die vertoonvenster bevat 'n handgemaakte droëgrondmuur wat die aandag van verbygangers trek. Die idee het ontstaan uit droogte en die verlies van natuurlike hulpbronne op Aarde. 'n Groen veld is ontwerp om deur die droë grond te dring, wat toon dat herlewing steeds moontlik is. Die droë grond is gevorm uit klei wat op MDF-plate aangebring is en vir een week in die son gedroog is om 'n gebarste oppervlak te skep. Die groen areas is van mos gemaak en die letters is uit hout gesny. Ongeveer 98 persent van die vertoonvenster is van volhoubare en organiese materiale gemaak.

About the A' Design Award in Yster

Environment Day Vertoonvenster is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Environment Day Vertoonvenster 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Environment Day Vertoonvenster word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Press Kit

Unique Properties
The window display is designed to create awareness and attract everyone passing through the store via striking hand-made drought wall. The design idea arose from the drought and the loss of Earth’s natural resources. In order to stress the importance of the action, a “greenfield” was designed that penetrates the “dryland”. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable & organic materials.
Dimensions & Packaging
Window display's general dimensions: 4650 mm x 30 mm x 3140 mm
The surface of the showcase was created by coating MDF plates with clay.
The green plants on the showcase were created from moss.
The texts and the slogan were created by cutting wooden letters.
The red big company logo in the middle of the showcase is lacquered.
Tags
Sustainability, Window Display, Showcase, Green, Clay, Drought
Production Technology
The dryland was made from clay and it “sundried” for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable and organic materials.
Design Challenge
The most challenging part was the soil background. The dry land was made from clay and it "sundried" for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik's attitude about Eart, 98% of the display design was created from sustainable & organic materials.
Inspiration
The hope of a small green plant emerging from dry soil is a great source of inspiration. A sustainable life is still possible if the importance given to the environment increases. It was thought that a design that give a clear message was necessary to say still have luck and invite this action.
Project Duration
The project design started in April 2021 in Istanbul and finished in June 2021 in Istanbul, and was exhibited in Arcelik Store Kadikoy Istanbul in June 2021. The project was designed for environment day, which is June 5th and it is still on display for awareness.
Operation Flow
Together with Arcelik, we aim to heal this world together with responsible production and consumption perspective. We'd like to inspire consumers to consume responsibly and join our activities to save Earth's recourses. If it will not happen in this way, we can't greener the land as we did in our retail showcase. This is the message that we aimed foır consumers.
Image Credits
Image #1: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #2: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #3: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #4: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #5: Photographer Sabrican Sahin, Environment Day, 2021.

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