SP Saffron Grotesk Tipe Monster by Paul Robb and Moira Bartoloni

SP Saffron Grotesk Tipe Monster by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 A' Design Award in Silwer in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

SilwerGrafika· 2022

SP Saffron Grotesk Tipe Monster

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

A' Design Award in Silwer Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #135663

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About SP Saffron Grotesk Tipe Monster

Saffron is 'n elegante kontemporêre neo-groteske sans-serif-lettertipe met sterk stilistiese geometriese kontraste, wat op die estetika en die tipografiese standaarde van Switserse modernisme gebruik. Die kenmerkende wyd oop houding is ontwerp om die regte visuele konsekwentheid vir handelsmerk en kommunikasie te gee. Hierdie outentieke en oorspronklike lettertipe verteenwoordig 'n verskuiwende kontemporêre estetika. Die monster is in afdelings verdeel, met ringbandplakkate binne-in die pak.

The Recognition

About the A' Design Award in Silwer

SP Saffron Grotesk Tipe Monster is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat SP Saffron Grotesk Tipe Monster 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. SP Saffron Grotesk Tipe Monster is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.
Dimensions & Packaging: Binder 230 x 320 x 80
Tags: Font design, Branding, Identity, Type design
Production Technology: The binder is printed in 8 colors using various stock papers
Design Challenge: The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.
Research: The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.
Inspiration: Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.
Project Duration: Font was designed from August 2021 and was finished in December 2021
Patents: Paul Henry Robb
Team Members: Paul Robb
Moira Bartoloni
Image Credits: Paul Henry Robb