Stories of Communication Handelsmerkidentiteit-ontwerp deur Mengyi Xie

Die ontwerp Stories of Communication Handelsmerkidentiteit-ontwerp deur Mengyi Xie is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2022

Stories of Communication Handelsmerkidentiteit-ontwerp

deur Mengyi Xie

Kliënt: School of Communication, East China Normal University

Wenner van die A' Design Award in Brons in die Grafika-kategorie

9,996

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #136234

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Stories of Communication Handelsmerkidentiteit-ontwerp

Stories of Communication is 'n visuele identiteitsontwerp geskep vir die vyftiende herdenking van 'n universiteit se skool vir kommunikasie. Die hooflogo is 'n geometriese grafiese ontwerp gebaseer op die syfer 15. Vanuit die hooflogo is 'n familie van 100 sub-logo's ontwikkel. Elke sub-logo verteenwoordig een storie, uitvinding of inisiatief uit die geskiedenis van kommunikasie, van geknoopte tou wat in voorhistoriese tye gebruik is, tot die eerste koerant en die wêreldwye web. Gerangskik in chronologiese volgorde, word die sub-logo's toegepas op plakkate, uitnodigings, pamflette, plekvertonings en aandenkings.

Die Erkenning

Oor die A' Design Award in Brons

Stories of Communication Handelsmerkidentiteit-ontwerp is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Stories of Communication Handelsmerkidentiteit-ontwerp 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Stories of Communication Handelsmerkidentiteit-ontwerp bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Afmetings & Verpakking: There were all kinds of size for the physical application products in this project.
Etikette: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Produksietegnologie: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Ontwerpuitdaging: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Navorsing: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspirasie: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Projekduur: The project was in Shanghai.
Bedryfsvloei: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Spanlede: Mengyi Xie