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Nomi Mahjong Mahjong-stel by Nio Life

Nomi Mahjong Mahjong-stel by Nio Life is a highly esteemed winner of the very prestigious 2022 A' Design Award in Brons in Speelgoed-, Speletjie- en Stokperdjieprodukte Ontwerp Competition Category.


BronsSpeelgoed· 2022

Nomi Mahjong Mahjong-stel

by Nio Life

Client: NIO Life

A' Design Award in Brons Winner in Speelgoed Category

33,420

Verified Award Winner

Verify Award Status for #136346

Colors

The Design

About Nomi Mahjong Mahjong-stel

Nomi Mahjong is 'n mahjong-stel wat geskep is vir die tradisionele Chinese bordspel. Die teëls maak gebruik van 'n swart basis met blou besonderhede, ontleen aan die Nio-handelsmerk se kleurskema, om 'n hoë-kontras voorkoms te skep. Figure van die Nomi-intelligente assistent verskyn in verskeie vorme op die teëls. Die een-kol-teël neem die vorm van Nomi aan, en die bamboes-teëls is gebaseer op die letter I in die naam Nomi. Die teëls word van hoë-gramgewig melamien vervaardig, die dobbelstene van legering en die fiches van klei. Die draagbare stoorboks het 'n skuifdeksel vir vinnige opberging.

The Recognition

About the A' Design Award in Brons

Nomi Mahjong Mahjong-stel is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Nomi Mahjong Mahjong-stel 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Nomi Mahjong Mahjong-stel bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
With a geeky black color base, NOMI mahjong redesigned the traditional mahjong tiles to appear affable and high-tech-ish. Combining the traditional Chinese table game with NOMI, which is the warmest AI tide brand in th human world, gives the traditional national treasure mahjong a distinctive technological fashion.
Dimensions & Packaging
345*175*84mm
Production Technology
Mahjong material: high GSM Melamine
Dice material: alloy
Chips: clay
Design Challenge
It’s challenging to fit in with the NIO design philosophy. Therefore, through combining the sense of technological intelligence and affinity, the design aims to enhance brand recognition and meet the needs of target consumers.
Research
In China, Mahjong is a popular traditional table game. This innovative model of Mahjong card pattern integrates a NOMI intelligent AI assistant and the color of NIO automobile. 1 Dot is in the shape of NOMI, and Bamboo tiles are evolved from the the letter I in NOMI.
Inspiration
Inspired by the NIO intelligent assistant NOMI and the NIO brand color scheme, the design incorporates NOMI of various forms into the tiles. The blue color scheme derives from NIO brand color, providing a high contrast visual effect and creating a tech atmosphere through the contrasting color of black and blue.
Project Duration
Opening of the project in 2019/6, first light offering in 2021/5.
Operation Flow
The storage box is portable and can quickly store mahjong tiles because of its sliding lid design.
Team Members
NIO Life

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