Can You See the Music Dinamiese Identiteit by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 A' Design Award in Silwer in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

SilwerGrafika· 2022

Can You See the Music Dinamiese Identiteit

by Brand Bar Communications

Client: Franz Liszt Chamber Orchestra

A' Design Award in Silwer Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #137173

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Can You See the Music Dinamiese Identiteit

Die werk wat vir Franz Liszt Kamerorkes geskep is, is 'n musiekgedrewe dinamiese handelsmerkidentiteit wat daarop gemik is om die visuele voorkoms van die orkes te laat herleef. Die skeppers daarvan het 'n alternatiewe musikale taal uitgevind, waardeur enige melodie gevisualiseer kan word binne die stel riglyne wat gedefinieer is. Die identiteit maak dit vir elke lid van die orkes moontlik om hul eie persoonlike logo te bou, wat verband hou met hul gunsteling stuk van die repertorium. Boonop, as gevolg van 'n pasgemaakte logo-ontwerptoepassing, kan selfs die gehoor 'n aktiewe deel van die identiteitshernuwingsproses word.

The Recognition

About the A' Design Award in Silwer

Can You See the Music Dinamiese Identiteit is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Can You See the Music Dinamiese Identiteit 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Can You See the Music Dinamiese Identiteit is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Tags: music-driven, dynamic, flexible, identity
Production Technology: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Inspiration: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Project Duration: The new identity was published in February, in Hungary.
Team Members: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions