Seen Korporatiewe Identiteit by Nima Emamverdi

Seen Korporatiewe Identiteit by Nima Emamverdi is a highly esteemed winner of the very prestigious 2026 A' Design Award in Yster in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

YsterGrafika· 2026

Seen Korporatiewe Identiteit

by Nima Emamverdi

Client: Seen

A' Design Award in Yster Winner in Grafika Category

4,909

Verified Award Winner

Verify Award Status for #137422

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Seen Korporatiewe Identiteit

Die logo-ontwerp gebruik die klein serif-letter e as 'n primêre geometriese boublok om die vorm van brilware voor te stel. Deur die karakters te weerspieël, skep die ontwerp 'n simmetriese balans wat 'n raamstruktuur naboots. Moderne serif-elemente word omskep in funksionele brûe wat die sirkelvormige motiewe verbind wat beide die oog en die lens simboliseer. Hierdie minimalistiese visuele stelsel maak verstelbare spasiëring tussen elemente moontlik, wat hoë leesbaarheid en aanpasbaarheid oor verskeie skale verseker, van klein produkgraverings tot grootformaat-vertonings.

The Recognition

About the A' Design Award in Yster

Seen Korporatiewe Identiteit is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Seen Korporatiewe Identiteit 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Seen Korporatiewe Identiteit word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We designed the logo using the letter "E" as a symbol for the shape of glasses. Our goal was to show that you can make a big impact with ultimate simplicity. The strength of this design lies in the versatility we created with the logo's form. The interplay between the two "E"s, which inspired the logo's shape, also alludes to how these glasses will be worn by a diverse range of people.
Ultimately, the meaning is reflected in the form of the letters themselves.
Dimensions & Packaging: To the extent possible, the design adheres to precise ratios, approximating the golden ratio. The line weights and negative space have been carefully balanced to ensure legibility in small applications, such as a favicon or on the temple of glasses, while also maintaining its beauty and elegance at larger sizes.
Tags: logo design, visual identity, logotype, corporate identity
Production Technology: When sketching ideas for the logo, I wanted to represent the shape of a glasses frame in a simple way while maintaining the versatility to play with the letters.

I used a lowercase serif 'e' from a modern font to suggest the decorative elements of the frame. By extending the serif, I was able to create the bridge that connects the two lenses. I then mirrored the first 'e' to hint at the symmetry and balance of a pair of glasses.
Design Challenge: A key research challenge was the public's perception of prescription glasses as a medical necessity versus sunglasses as a non-essential, decorative item. We found they often deprioritizes self-care, viewing it as an unnecessary expense.
To address this, our strategy involved 2 steps. 1st, we focused on cultural education and building trust through social media and advertising. 2nd, in our design, we simplified the form and visual language to make the concept more accessible and appealing.
Research: When conducting our research, I focused on a few key areas and was very meticulous. First, I looked at our audience's perception of eyewear and the initial shapes they associate with glasses. I also examined where glasses stand in the audience's mind as a form of clothing or personal accessory.

Additionally, we researched the manufacturing process of glasses and the structure of eyewear frames, as well as the psychological aspects of aesthetics from the audience's point of view.
Inspiration: Inspired by a young woman who founded a brand and the space she created to uplift women, I poured my heart into this project. In a country where women have limited clothing choices and are considered second-class citizens under Islamic law, the brand's founder seeks to instill a sense of self-worth and beauty in her community. Her effort to establish eyewear as a means of personal expression and empowerment for Iranians, especially women, was a powerful motivator for me to participate in this project with all my being.
Project Duration: The process, from initial research into the target audience's concerns to finalizing the logo design, took about two and a half months to reach a definitive conclusion with the brand owner. We then conducted surveys with people in the target demographic for another month, which confirmed that the design successfully created a close and immediate connection with its audience.
Operation Flow: I designed the letter 'e' with a rounded form to represent the eyeball and the most basic shape of a glasses frame. When rotated, it mimics the movement of an eye or the field of vision. The serif-like decorative elements of the letters can be extended or shortened to fill gaps or cover a larger area. This line can also be curved, which would allow for interesting motion graphics in a logo animation to better connect with the audience.
Team Members: Nima Emamverdi