Die ontwerp ZhenYue Logo en Handelsmerkidentiteit deur Guangzhou Cheung Ying Design Co. Ltd. is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2022

ZhenYue Logo en Handelsmerkidentiteit

deur Guangzhou Cheung Ying Design Co. Ltd.

Kliënt: Guangzhou Cheung Ying Design Co., Ltd.

Wenner van die A' Design Award in Brons in die Grafika-kategorie

13,907

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #137424

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor ZhenYue Logo en Handelsmerkidentiteit

ZhenYue is 'n logo en handelsmerkidentiteit wat geskep is vir 'n kleinhandelaar van gedroogde voedsel. Die logo kombineer die vorm van 'n tradisionele bamboes-droogsif met 'n gevlegte patroon. Die letters van die handelsmerknaam is verstrengel en verbind, sodat die rangskikking lyk soos gedroogde voedsel wat in 'n sif bymekaargemaak is. Oranje is as die handelsmerkkleur gekies om tradisionele vakmanskap en warmte uit te druk. Die identiteit is in vektorformaat geteken en word toegepas op kleinhandelverpakking, verkooppunte, aanlynwinkels en advertensies. Goudfoelie en skermdruk word op gedrukte items gebruik.

Die Erkenning

Oor die A' Design Award in Brons

ZhenYue Logo en Handelsmerkidentiteit is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat ZhenYue Logo en Handelsmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. ZhenYue Logo en Handelsmerkidentiteit bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: ZhenYue is a dried foods retailer with the aim of restore the essence of food. In order to better empower the new consumption experience of the company and strengthen the stickiness between consumers and the brand, the new brand standard color selects orange, which is conveys the traditional craftsmanship and enthusiastic visual language of the product. Through the visual combination of the new logo and extended graphics, the overall vision brings a strong penetrating power, which is unified and stylish, and further enhances consumer confidence.
Afmetings & Verpakking: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Etikette: Logo, Branding, Packaging, Visual Identity, Graphic Design
Produksietegnologie: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag, etc. The process involves foil gold, screen printing.
Ontwerpuitdaging: The difficulty of the work is that the brand has a wide range of dried foods products, and hundreds of products with design issues such as blurred labels, inconsistent packaging, and visual inconsistency in the overall image. Therefore, the new image upgrade design must be flexible enough to support different audiences and category diversity.
Navorsing: In-depth research was conducted on the production process of traditional dried foods. In addition, the understanding and needs of dried foods in the daily life of the city and its people were analyzed. All this makes us clear the direction of brand upgrade. It redefines the essence of the brand, its differentiated attributes, values, the personality archetype of the brand and its main purpose. A design system that simultaneously displays the overall image of the brand and the unique attributes of the product is constructed.
Inspirasie: As one of the characteristic traditional crafts in China, the most significant feature of dried foods is that it is dehydrated by slow drying in the sun. Therefore, in the design of the new brand logo, the traditional bamboo sieve drying form and the weaving process are combined, and the brand name letters "z, h, e, n, y, u, e " are interspersed and linked to each other, so that the arrangement form of each letter makes it look like the collection of different dried foods in the bamboo sifter, which interprets the connotation of the brand name of " ZhenYue ", and brings out the beautiful meaning of " ZhenYue Selection, High-quality Gathering" as a whole.
Projekduur: The project started in June 2020 in Guangzhou and finished in September 2021 in Guangzhou.
Bedryfsvloei: The new brand identity is designed for product retail packaging, sales outlets, online stores and advertising.
Spanlede: Creative Director: Zhiji Dong
Designer: Lu Gu
Beeldkrediete: Guangzhou Cheung Ying Design Co., Ltd..