Figura Handelsmerkontwerp, Verpakkingsontwerp deur Anja Zambelli Colak

Die ontwerp Figura Handelsmerkontwerp, Verpakkingsontwerp deur Anja Zambelli Colak is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Yster in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

YsterGrafika· 2022

Figura Handelsmerkontwerp, Verpakkingsontwerp

deur Anja Zambelli Colak

Kliënt: Zambelli Brand Design

Wenner van die A' Design Award in Yster in die Grafika-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #137540

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Figura Handelsmerkontwerp, Verpakkingsontwerp

Figura is 'n handelsmerk- en verpakkingsontwerp vir 'n reeks Mediterreense lekkernye, insluitend vyekoeke, sjokolade en olyfolies. Die identiteit is gebou rondom 'n vyekoon wat gestileer is as 'n lugballon, 'n verwysing na reise en na die Mediterreense wortels van die handelsmerk se stigter. Goue, pers en groen tinte verteenwoordig die hoofbestanddele. Patrone van vyeblare, golwe en visskubbe herroep die Mediterreense atmosfeer. Etikette en papierverpakking word in Pantone-kleure op Fedrigoni-papier gedruk, met bykomende goudfoelie. Die ontwerp bekendstel die produkte aan die Asiatiese mark.

Die Erkenning

Oor die A' Design Award in Yster

Figura Handelsmerkontwerp, Verpakkingsontwerp is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Figura Handelsmerkontwerp, Verpakkingsontwerp 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Figura Handelsmerkontwerp, Verpakkingsontwerp word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
Afmetings & Verpakking: Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm
Etikette: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
Produksietegnologie: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
Ontwerpuitdaging: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
Navorsing: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
Inspirasie: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
Projekduur: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
Bedryfsvloei: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
Spanlede: Anja Zambelli Colak