Jing Yin Li Handelsmerk Identiteitsontwerp by Sxdesign is a highly esteemed winner of the very prestigious 2022 A' Design Award in Brons in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.
BronsGrafika· 2022
Jing Yin Li Handelsmerk Identiteitsontwerp
by Sxdesign
Client: Jing Yin Li
A' Design Award in Brons Winner in Grafika Category
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- Verified Award Winner
- Verify Award Status for #137545
The Design
About Jing Yin Li Handelsmerk Identiteitsontwerp
Jing Yin Li is 'n handelsmerkidentiteit wat ontwerp is vir 'n klerewasgoed- en versorgingsmerk in die Chinese mark. Die logo is opgebou uit eenvoudige geometriese vorms, vierkante en kwartsirkels, wat in vier rye gerangskik is. Drie van die rye vorm die letters J, Y en L, die voorletters van die handelsmerknaam. Die vorms is in 'n stabiele en simmetriese uitleg belyn om betroubaarheid en stewigheid voor te stel. Die handelsmerkkleur is gebalanseer tussen rooi en pers en verwys na tradisionele Chinese porselein en rooi sandelhoutmeubels. Die logo bly leesbaar teen 'n minimum grootte van 6 by 12 millimeter.
The Recognition
About the A' Design Award in Brons
Jing Yin Li Handelsmerk Identiteitsontwerp is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Jing Yin Li Handelsmerk Identiteitsontwerp 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Jing Yin Li Handelsmerk Identiteitsontwerp bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
- Dimensions & Packaging
- Minimum size of logo: 6mmx12mm
- Tags
- Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
- Production Technology
- Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
- Design Challenge
- 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future - Research
- Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
- Inspiration
- For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
- Project Duration
- July to November, 2021, at Beijing, Shenzhen
- Operation Flow
- Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
- Patents
- Sxdesign
- Team Members
- Fangbo Wu
Beibei Liu
Tianshu Liu
Haining Jiang
Xu Chen
Rong Zhang - Image Credits
- Sxdesign
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