Sxdesign Primêre Funksie: Handelsmerk-identiteit by Sxdesign is a highly esteemed winner of the very prestigious 2022 A' Design Award in Silwer in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.
SilwerGrafika· 2022
Sxdesign Primêre Funksie: Handelsmerk-identiteit
by Sxdesign
Client: Sxdesign
A' Design Award in Silwer Winner in Grafika Category
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- Verified Award Winner
- Verify Award Status for #137585
The Design
About Sxdesign Primêre Funksie: Handelsmerk-identiteit
Sxdesign is 'n handelsmerk-identiteit wat geskep is vir 'n ontwerpstudio gebaseer in Beijing, China. Elke detail van die logo volg 'n 1:1.414-verhouding, wat die merk 'n kompakte en saamgestelde voorkoms gee. Klein grafiese elemente in die hoeke herinner aan aanhalingstekens en raam die reghoeke van die logo in. Die rangskikking maak die merk simmetries en dui op die aanhaling, merking en interpretasie van taal en idees. Deur bewegingsgrafika kan die logo ook uitgroei tot die tradisionele Chinese vorm van die studio se naam, wat tradisie en moderne ontwerp verbind.
The Recognition
About the A' Design Award in Silwer
Sxdesign Primêre Funksie: Handelsmerk-identiteit is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Sxdesign Primêre Funksie: Handelsmerk-identiteit 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Sxdesign Primêre Funksie: Handelsmerk-identiteit is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
- Dimensions & Packaging
- It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs. - Tags
- Brand Identity, Chinese, Modern, Traditional, Orange, Language
- Production Technology
- Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
- Design Challenge
- The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
- Research
- Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
- Inspiration
- As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
- Project Duration
- Fr. November 2021 to January 2022, Beijing, China.
- Operation Flow
- The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
- Patents
- Sxdesign
- Team Members
- Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu - Image Credits
- Sxdesign
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