Carbon Research Handelsmerkidentiteit by Sxdesign is a highly esteemed winner of the very prestigious 2022 A' Design Award in Brons in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.
BronsGrafika· 2022
Carbon Research Handelsmerkidentiteit
by Sxdesign
Client: Carbon Research
A' Design Award in Brons Winner in Grafika Category
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- Verified Award Winner
- Verify Award Status for #137997
The Design
About Carbon Research Handelsmerkidentiteit
Carbon Research is 'n handelsmerkidentiteit geskep vir 'n akademiese tydskrif wat gestig is binne die konteks van koolstofneutraliteit. Die logo kombineer die beeld van die aarde met die atoomstruktuur van koolstof om omgewingsbeskerming uit te druk. Lynverbindings versmelt die breedtegrade van die aarde met elektronbane, wat oop denke en wyer kommunikasie suggereer. Die simmetriese en omringende struktuur weerspieël 'n saamgebonde akademiese gemeenskap. Die gekombineerde logo word op tydskrifomslae en ander fisiese media gedruk, en dit bly leesbaar teen 'n minimum grootte van 20 by 5 millimeter.
The Recognition
About the A' Design Award in Brons
Carbon Research Handelsmerkidentiteit is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Carbon Research Handelsmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Carbon Research Handelsmerkidentiteit bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Carbon Research's logo uses earth and carbon atomic to convey ideas of carbon neutrality and eco-protection. In detail, we use line connections to merge earth’s latitudes with electronic tracks, which means bounds of thought and symbolizes more communication. The surrounding and symmetrical structure reflects the image of a cohesive academic community. Overall, the design conveys the brand value of an international, top-tier journal and reflects a sense of mission for the time.
- Dimensions & Packaging
- The combine logo can be print on the minimal size at 20mm x 5mm.
- Tags
- graphics, illustration and visual communication, logo, academic journal, carbon, earth
- Production Technology
- It can be printed on magazine covers or other products.
- Design Challenge
- In order to express carbon, environmental protection and other elements while making the brand logo convey a deeper significance to help brand positioning, the selection of elements, how to match and combine them, and how to handle the details in the design process are huge challenges that require systematic and unified thinking by the design team.
- Research
- Research has shown that visual symbols with broad consensus can evoke a common memory and establish a unified perception of a certain figure. Earth is one of such symbols. besides expressing the concept of eco-friendly, the use of the earth as the core element of the organization over a long period of time has built a solid consensus in people's minds that they are socially responsible, international and reliable, which is the main reason why we chose this element for carbon research.
- Inspiration
- Carbon Research is an academic journal founded in the context of carbon neutrality. It aims to promote the cause of human eco-protection with an international, top-notch and authoritative figure. Based on this position, designers finally chosen the earth, commonly used by international organizations as the core element of the brand identity with the carbon atomic structure.
- Project Duration
- The project started in January 2022 in Beijing and finished in February 2022 in Beijing, China.
- Operation Flow
- The combine logo is used primarily as a typographic element on journal covers, as well as printed on journal covers or other physical media.
- Patents
- Sxdesign
- Team Members
- Yingfei Sun
Hao Huang
Qian Hao
Haining Jiang
Xu Chen
Rong Zhang
Wushuang Li
Fengchang Wu - Image Credits
- Sxdesign
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