Die ontwerp BTY Brand Identity Logo en Toepassings deur Etude Digital is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2022

BTY Brand Identity Logo en Toepassings

deur Etude Digital

Kliënt: BTY Group

Wenner van die A' Design Award in Brons in die Grafika-kategorie

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Kleure

Die Ontwerp

Oor BTY Brand Identity Logo en Toepassings

Boekteks: BTY Handelsmerkidentiteit is 'n logo- en toepassingsprogram wat vir BTY Group geskep is. Die logomerk is 'n analitiese en wiskundige interpretasie van die oomblik waarin 'n gennaker-seil ontplooi word. Die ontwerp verwys ook na die ontwrigting wat die gennaker-seil na seilbootwedrenne gebring het. Die merk verteenwoordig 'n toekoms waarin mense tegnologie lei. Meer as 300 potloodsketse het die verfyning in digitale media voorafgegaan totdat die beoogde geometrie bereik is. Swart is die hoofkleur, ondersteun deur helder kleure. Die swart-en-wit-vorm maak maklike reproduksie op verskeie oppervlakke moontlik.

Die Erkenning

Oor die A' Design Award in Brons

BTY Brand Identity Logo en Toepassings is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat BTY Brand Identity Logo en Toepassings 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. BTY Brand Identity Logo en Toepassings bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Afmetings & Verpakking: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Etikette: logo, brand identity, logomark, symbol, graphics, layout
Produksietegnologie: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Ontwerpuitdaging: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Navorsing: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Inspirasie: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Projekduur: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Bedryfsvloei: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Spanlede: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer