Easynav Infinity Chirurgiese Stelsel by Shreya Paliwal is a highly esteemed winner of the very prestigious 2022 A' Design Award in Yster in Mediese Toestelle en Mediese Toerusting Ontwerp Competition Category.
YsterMediese Produk· 2022
Easynav Infinity Chirurgiese Stelsel
Client: Happy Reliable Surgeries Pvt. Ltd
A' Design Award in Yster Winner in Mediese Produk Category
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The Design
About Easynav Infinity Chirurgiese Stelsel
Die ontwerp van Infinity is visuele weerspieëling van kwaliteit van die produk met behulp van unieke vormtaal wat ook geoptimaliseer is vir vervaardiging en kostedoeltreffendheid. Oor die algemeen is die relevante marksegment gevul met produkte wat met plastiek ontwerp is om moeilike kurwes en vormtaal te bereik wat aantreklik vir die gebruiker en gemaklik vir die pasiënt voel. Dit was 'n ontwerpuitdaging vir die ontwerper om 'n unieke vormfaktor te skep deur slegs plaatmetaal en daaropvolgende prosesse te gebruik, terwyl ook die koste vir 'n unieke produk as sodanig met lae-volume produksie in gedagte gehou word.
The Recognition
About the A' Design Award in Yster
Easynav Infinity Chirurgiese Stelsel is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Easynav Infinity Chirurgiese Stelsel 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Easynav Infinity Chirurgiese Stelsel word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design ensures visual reflection of the quality of the product using unique form language while also being optimized for manufacturing and cost. It challenges the assumption that good curves and unique form language can only be achieved using processes like thermoforming, die casting, and so on. Infinity sets itself apart in the market with a unique form factor achieved using only sheet metal, a few bending, welding, and finishing processes.
- Dimensions & Packaging
- The dimensions are product dimensions excluding the height of the camera and monitor
Dimensions: 457.2mm x 245.5mm x 927.2 mm
Material : Stainless Steel, 2 mm in thickness
Processes used: Laser cutting, Sheet metal Bending, Lancing, Welding, Buffing and Powder coating - Tags
- Futuristic, Medical device, User friendly, Robotic, Elegant, Soothing
- Production Technology
- Infinity has Nerves of Steel, the product is made of sheet metal, Stainless Steel - to avoid any rusting, and has been optimized such that the manufacturing takes less time, and resources. The unique taper shape, curves along the body and the handle are achieved using modifications done to the bending tools and development techniques without any plastic components. Laser cutting, lancing, and bending operations are done following which welding, buffing, and powder coating is required.
- Design Challenge
- Most of the market in the surgical navigation segment has aesthetic forms that are manufactured using a combination of thermoformed plastics and sheet metal parts. Competing within the same segment while providing cost-effective solutions with unique design, premium experience, and without using plastics had been a challenge. The Interface had been created using a software with limited creative implementation capabilities so the design had to be optimized for fewer efforts and more impact.
- Research
- Qualitative Research was used to uncover areas of improvement in customer interaction, product safety, design language, overall experience, manufacturability, cost, and assembly of the product. After feedbacks and interviews with surgeons, OT staff, Team at HRS and experts from the domain, Investigator Triangulation had been used to validate the data points. Implementation of these insights into the design resulted in a Positive Change in the Perception of Product Quality hence Brand Positioning.
- Inspiration
- While working in the field of medical technology, customer satisfaction and the comfort of the patient is very important. Aesthetical beauty with a seamless product experience is an integral factor that helps achieve it. The previous model of the product had inherent quality and accuracy but lacked the visual factors to appeal and compete in the market. Hailing from a family of doctors, the empathy towards doctors and patients became a strong motive to re-design the product system.
- Project Duration
- The project started in October 2020 and has undergone three iterations and testing before reaching this final version in Feb 2022
- Operation Flow
- First, the product is assembled, sanitized, and made ready for the users to interact with. Then surgical data of the patient is added to generate a three dimensional model of the scans. Infinity allows for preoperative planning, enabling the surgeon to view the data and plan the course of surgery before making an incision. The system is then calibrated in relation to the body of the patient, to give accurate real time data for navigating toward the desired area with safety and ease.
- Team Members
- Mentor: Arpit Paliwal
Mentor: Parag K Vyas - Image Credits
- Image #1: Designer Shreya Paliwal, easyNav Infinity 1, 2022.
Image #2: Designer Shreya Paliwal, easyNav Infinity 2, 2022.
Image #3: Designer Shreya Paliwal, easyNav Infinity 3, 2022.
Image #4: Designer Shreya Paliwal, easyNav Infinity 4, 2022.
Image #5: Designer Shreya Paliwal, easyNav Infinity 5, 2022.
Video Credits: Happy Reliable Surgeries Pvt. Ltd, Infinity Video, 2022
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