Lavazza Classy Plus Koffiemasjien by Florian Seidl

Platinum Huishoudelike Toestel · 2022

Lavazza Classy Plus Koffiemasjien

by Florian Seidl

A' Design Award in Platinum 2022 in Huishoudelike Toestel
CLIENT: Lavazza
Estimated Number of Design Views: 2,367,052
Verification code 3AB19BDC7D · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Lavazza Classy Plus Koffiemasjien

Classy Plus is 'n alles-in-een-espresso- en koffiebrouer wat ontwerp is vir die Noord-Amerikaanse mark, en bied die volledige ervaring van die Italiaanse koffiekultuur van espresso tot cappuccino of latte. Daarbenewens het die masjien ook 'n filterkoffie-keuse en 'n dubbelskoot-funksie om voorsiening te maak vir spesifieke voorkeure van hierdie mark. Classy Plus is ideaal vir klein kantore en konferensiekamers. Sy skraal ontwerp bou voort op Lavazza se gevestigde vormtaal in hierdie segment. Dit word gekenmerk deur 'n kontrasterende buitekant wat die hoofliggaam omhul en Lavazza-logo's in reliëf aan die kante.

About the A' Design Award in Platinum

Lavazza Classy Plus Koffiemasjien is 'n wenner van die A' Design Award in Platinum, 'n uiters prestigieuse erkenning wat toegeken word aan werklik uitsonderlike, elegante en manjifieke ontwerpe. Platinum-wenners is wonders van skepping, getuienisse van die grense van intellektuele kreatiwiteit, en toon die ongeëwenaarde professionaliteit en vernuf van hul ontwerpers. Daar word verwag dat hierdie ontwerpe die mees bekende werke sal wees wat die estetika van 'n era bepaal, tot die welsyn van die samelewing bydra en die grense van kuns, wetenskap, ontwerp en tegnologie uitbrei. Lavazza Classy Plus Koffiemasjien toon 'n transendente vlak van uitnemendheid en maak die wêreld ongetwyfeld 'n beter plek met sy voordelige en waardevolle eienskappe. Lavazza Classy Plus Koffiemasjien is 'n werk wat die A' Design Award in Platinum gewen het en wat begeertes aanwakker, inspireer, opwek, verruk en groot vreugde laat opvlam.

Press Kit

Unique Properties: Classy Plus has been designed especially for offices and the North American market, offering the complete experience of classic Italian coffee culture - from espresso to cappuccino or latte. In addition, the machine also has a special filter coffee selection and an innovative double shot function to cater for specific needs and preferences of this market and its users.
Dimensions & Packaging: Dimensions: 164mm / 376mm / 332mm, Weight: 5,9kg,
Power: 1250W, Voltage: 120, Frequency: 60 Hz.
Removable parts are dishwasher safe. It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
Production Technology: main shell: plastic (ABS), finishing textured/glossy
water tank: plastic
drip grid, lever: metal
feet: silicone rubber
Design Challenge: The project was developed in a short time frame on an existing platform. It was important to stay true to the established form language of this business channel and consider specific user needs of this specific target market.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: Classy Plus is ideal for small offices and conference rooms. Its slim, sleek design is inspired by professional Italian coffee equipment and is building on Lavazza's established form language in this segment. Slightly more serious and professional but still recognizably Italian in surfacing, details, and finish. It is characterised by a contrasting exterior shell that envelops the main body and shows embossed Lavazza logos on the sides. The simple user interface is placed prominently in a circular element at the front and main touchpoints are emphasised by metal accents.
Project Duration: The project was designed in Turin, Italy.
Operation Flow: Classy Plus is an all-in-one espresso and coffee brewer. Simply lift the lever, insert a capsule, place a cup on the grid and make espresso. Or use the dedicated glass mug to easily froth your favourite milk-based beverage. The machine is easy to use, and the touch interface offers six selections: Espresso, Lungo, Coffee, Macchiato, Cappuccino and Latte. It also has a double-shot function. The height of the drip tray can be adjusted effortlessly. The water tank in the back is big and transparent, so you will always know when it is time to refill. Classy Plus is also easy to clean.
Patents: Design patent/registered design, Patented Milk frothing System
Image Credits: Lavazza