Stadium SC Freiburg Wayfinding-Stelsel by Thomas Geissert

Stadium SC Freiburg Wayfinding-Stelsel by Thomas Geissert is a highly esteemed winner of the very prestigious 2022 A' Design Award in Yster in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

YsterGrafika· 2022

Stadium SC Freiburg Wayfinding-Stelsel

by Thomas Geissert

Client: Teamgeissert

A' Design Award in Yster Winner in Grafika Category

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Colors

The Design

About Stadium SC Freiburg Wayfinding-Stelsel

Die doel was om 'n sisteem te skep met sy eie identiteit en oorspronklikheid wat verder gaan. Die struktuur van die nuwe stadion van SC Freiburg bestaan uit 'n ortogonale basiese vorm en 'n ortogonale dak. Die riglyn van die argitektoniese ontwerp, om 'n identiteitvormende struktuur te skep, moet ondersteun word. Die nuwe wegvind- en oriëntasiestelsel bied hom dus 'n duidelike vormtaal. Dit verwelkom en lig besoekers en aanhangers reeds in die buite-area (parkering, bushalte, trem) in, lei hulle na die ingange en in die stadion via die promenade na die sitplekke.

The Recognition

About the A' Design Award in Yster

Stadium SC Freiburg Wayfinding-Stelsel is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Stadium SC Freiburg Wayfinding-Stelsel 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Stadium SC Freiburg Wayfinding-Stelsel word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to create a system with its own identity and originality that goes beyond. The structure of the new stadium of SC Freiburg consists of an orthogonal basic form and an orthogonal roof. The guiding principle of the architectural design, to create an identity-forming structure, must be supported. The new wayfinding and orientation system therefore presents itself with a clear language of form.
It welcomes and informs visitors and fans already in the outdoor area (parking, busstop, tram), leads them to the entrances and in the stadium via the promenade to the seats.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: wayfinding, grafics, communication, modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: colored alupanels with colored foil
Research: All texts, arrows and pictograms are provided in high-contrast black or white on the colorful areas.
The new font is Trade Gothic. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated.
Inspiration: The aim of the new wayfinding system is to achieve a harmonious overall concept of architecture and the signagesystem. The wayfinding system picks up on existing designs / the color scheme of SC Freiburg's corporate design. Grotesk typeface "Trade Gothic" (sans serif) is distinguished by its narrow run and at the same time good legibility. A hierarchy that captures and structures the information facilitated was created.
Project Duration: The design process stated in febuary 2020 and the official opening/the first football game was in summer 2021
Operation Flow: the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the fans, but also makes the space tangible and thus creates identification and identity.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT