Khedr El Attar Handelsmerkidentiteit by Nour Shourbagy

Khedr El Attar Handelsmerkidentiteit by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 A' Design Award in Yster in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

YsterGrafika· 2022

Khedr El Attar Handelsmerkidentiteit

by Nour Shourbagy

Client: Khedr el Attar

A' Design Award in Yster Winner in Grafika Category

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Colors

The Design

About Khedr El Attar Handelsmerkidentiteit

Khedr El Attar is 'n handelsmerkidentiteit geskep vir 'n handelaar in organiese en rou produkte wat in 1945 in Kaïro gestig is. Die projek kombineer 'n handelsmerkstrategie met 'n visuele stelsel wat die nuwe posisionering van die handelsmerk weerspieël. Die identiteit behou Khedr El Attar se status as 'n bron van organiese en rou goedere. Die visuele stelsel organiseer die besigheid in drie hoofsubkategorieë: organiese medisyne, rou skoonheidsprodukte en kulinêre produkte. Verpakkingsontwerp en handelsmerkriglyne voltooi die stelsel, en verbind die ou etos van die handel met 'n moderne aanbieding.

The Recognition

About the A' Design Award in Yster

Khedr El Attar Handelsmerkidentiteit is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Khedr El Attar Handelsmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Khedr El Attar Handelsmerkidentiteit word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
Tags: Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
Inspiration: Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
Project Duration: The project started in March 2020 in Cairo and finished in 2021
Team Members: Omnia Magdy Photographer

Read the Press Release