Goud Drukwerk · 2022
Fading Traditional Trades and Crafts Boek
by Jesvin Yeo
- A' Design Award in Goud 2022 in Drukwerk
- Estimated Number of Design Views: 658,669
- Verification code C175C46C2E · Verify this award
Colors
About Fading Traditional Trades and Crafts Boek
Die boek gebruik 3D-reliëfwerk om die ingewikkelde besonderhede van die werke wat noukeurig vervaardig is deur tradisionele Singapoerse ambagsmanne te dokumenteer en uit te lig, van papierdraakbote en Indiese juweliersware tot Peranakan-kraleskoene. Die kleurbladsye simboliseer die opkoms en val van tradisionele kunsvlyt, aangesien die bedryf sy ontwikkelingsperiode (dowwe) tot sy goue era (geel) begin en geleidelik vervaag (wit). ’n Pastelkryt is aangeheg vir lesers om die bladsye te skadu en die verlore kuns van hierdie ontasbare kulturele erfenis van Singapoer te ontdek, aangesien net ons mense dit kan beskerm, ondersteun en terugbring.
About the A' Design Award in Goud
Fading Traditional Trades and Crafts Boek is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Fading Traditional Trades and Crafts Boek 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Fading Traditional Trades and Crafts Boek wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.
Press Kit
- Unique Properties
- What makes this book unique is the use of the 3D embossing technique, not just embossing, to highlight the intricate details of the works meticulously crafted by traditional Singaporean artisans, from dragon boats to Peranakan beaded shoes. With the pastel chalk, the book encourages reader engagement by colouring pages to discover the lost art of our ancestors, as only we humans can help safeguard, support and bring attention to the significance of this intangible cultural heritage.
- Dimensions & Packaging
- Book Box: 145mm (width) x 305mm (height) x 52mm (thickness)
Book Box Sleeve: 540mm (width) x 220mm (height)
Book: 140mm (width) x 298mm (height) x 40mm (thickness)
Book Sleeve: 530mm (width) x 298mm (height)
Inside pages (accordion fold): 4350mm (width) x 290mm (height)
3 Hard Covers: Inside Cover, Front and Back Covers - Tags
- Traditional Artisans, Traditional Crafts, Cultural Artifacts, Intangible Cultural Heritage
- Production Technology
- The making of this book explores how to combine traditional book forms with new technologies, make traditional book forms more interesting through unusual structures and visual stimuli, and push the boundaries of book design. The book is of significance to the design field because it not only records the traditional crafts for future designers to explore and contribute to the local craft landscape but also examines book design as a form of vanishing traditional craft.
- Design Challenge
- The project challenges were facing the covid-19 pandemic and the difficulty of making 3D embossed plates. Production of the book was delayed for 6 months due to the intricateness of the artefacts and further halted for 8 months due to the spread of the coronavirus. The team worked closely with the production houses to ensure things could move forward smoothly, and we are grateful that all challenges were managed well in the end.
- Research
- Given the scarcity of available resources, the approach included analysing oral history data collected by the National Archives of Singapore under the Vanishing Trades project in the 1980s and conducting fieldwork with current and retired artisans to understand the current situation and future substantiate the findings. The aim of the project is to document Singapore lost or vanished traditional crafts so that future generations can learn about them even after they disappear.
- Inspiration
- Working with traditional artisans, I learned that when our ancestors came to Singapore in the 19th century from Malaya, China and India, they brought their values and livelihoods with them. These livelihoods include various forms of traditional crafts that have largely enriched Singapore cultural heritage. Thus, it is essential to record these crafts, some of which have vanished or will vanish within the next 20 years, and trace their place to the roots of their meaningful beginnings.
- Project Duration
- The project started in May 2015 in Singapore and finished production in December 2021. The book is on sale from March 2022.
- Operation Flow
- The colour pages of the book symbolize the rise and fall of traditional crafts, as the industry begins its developmental period (dull colour) to its golden age (yellow colour) and gradually fades (white colour). The pastel chalk is attached for readers to shade the pages and discover the lost arts of this intangible cultural heritage of Singapore.
- Patents
- Copyrights belong to Jesvin Yeo, 2021
- Image Credits
- All images: Photographer Victor Gui, 2021 and 2022
